Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.
Watch the film conceptualised by Sideways
12 jurors to screen entries received in the Creative ABBYs category and arrive at the shortlist
Other changes include a 'master jury' and reduction in categories
Watch the film conceptualised by Sideways Consulting here
View the film conceptualised by Sideways Consulting here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins