abhijit avasthi

Apr 25, 2022

Sideways Consulting appoints Nilay Moonje, elevates Sameer Sojwal

Moonje and Sojwal to jointly lead the creative team

Feb 25, 2022

Sideways to handle Meesho's brand building

Account won without a formal pitch process

Aug 31, 2020

Will Big Bazaar's new ownership mean big brand success?

Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.

Aug 24, 2020

Great Learning puts the emphasis on education

Watch the film conceptualised by Sideways