Emami
Emami targets INR 1,000 crores revenue for ‘Smart and Handsome’
The wellness company rebrands its men’s grooming ‘Fair and Handsome’ brand to ‘Smart and Handsome’; to invest INR 15 crores to support rebranding.
Emami calls social media pitch for Navratna, Dermicool
The FMCG company has sent out pitch invitations to selected agencies.
Emami at 50: A tale of two Radhey Shyams, their families and one successful business
Campaign India has a freewheeling conversation with the group’s directors and second-generation scions, on the secrets and trials of running a business with three generations from two different families, on its ‘fairness’ battle with HUL, pioneering in-film advertising and more
Emami gets Katrina Kaif for Mantra Masala
Aims to reach out to audiences pan India across age groups
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Emami appoints Interactive Avenues to handle digital media
Account won post a multi-agency pitch
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