2026 outlook
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Why we’re trading 17 opens tabs for one good conversation
Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
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In 2026, the honeymoon is officially over for creator content and GenAI
The era of the accountable, standardised ecosystem is beginning.
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India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Pinterest predicts the biggest Gen Z trends of 2026
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
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India’s E&M industry projected to grow 7.8%: PWC
The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.
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