6 hours ago

If you want to be a creative agency, sell creativity: Marcel’s MD, Léoda Esteve

To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.

10 hours ago

Urban Indians likelier to rely on social media, TV for Paris 2024 Olympics

According to a YouGov survey, 55% watch the games to support the country’s athletes, while 42% want to enjoy its spectacle and excitement.

Jun 28, 2024

Creativity is the penultimate business truth for Leo Burnett's Amitesh Rao

Winning five Lions at Cannes showcases the agency's tilt to forward-thinking creative solutions and its commitment to produce impactful work that truly makes a difference.

Jun 10, 2024

Campaign India Digital Crest Awards 2024: Entries open

Enter now. The final entry deadline will be coming up quickly on July 15th.

Jun 05, 2024

Himalaya’s Ragini Hariharan suggests how gaps between sustainability goals and execution in organisations can be bridged

On World Environment Day 2024, she reveals how Himalaya Wellness Company has incorporated its sustainability ethos into every function, process, product and customer communication initiative.

Mar 06, 2024

FICCI Frames 2024 day two: The power of creative AI, harnessing context, social media and more

Day two of the 24th FICCI Frames forum focused on how Instagram Reels are revolutionising brand campaigns through context, along with the extensive possibilities offered by creative AI, copyright challenges, and more