In addition to this appointment, he has also been appointed to the executive committee (EXCO) of the Bates India Group
141Sercon has won the mandate to organize the eighth edition of the Chennai Marathon, which is slated to be held on February 21, 2010. The event is organized by the Sports Authority of Tamil Nadu, and aims to bring together about 25,000-30,000 participants including consumers, corporates, schools, colleges, government departments and celebrities.
The Indian Express has launched a new campaign titled 'Blackboards' for schools. Created and executed by below-the-line marketing agency 141Sercon, 'Blackboards' aims to reach out to parents and make them realize the impact of their negative habits on their children.The campaign will be undertaken during parent-teacher meetings at over 70 schools in New Delhi that fall under The Indian Express’ student connect initiative titled 'Quest'.
141Sercon has won the marketing duties of insurance company Shriram Life, following a multi-agency pitch. Speaking about the account win, Rajesh Ghatge, executive director, 141Sercon said, "Shriram Life, the brand, which is well-established down south, is a benchmark in itself. We will work towards providing it a strong platform across the country and help it reach out to its target customers in a more focused manner.”
141Sercon has unveiled its proprietary marketing tool called Pulse Suite, which consists of three online marketing tools namely Market Pulse, Shoppers Pulse and Event Pulse.These tools are aimed at helping brands understand complex consumer behavior and drive communication and consumer engagement.
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