Feb 12, 2024

Moves and wins roundup: Week of 12 February

Read about the latest news in the marcomm world including updates from Cars24, Curativity, Laqshya Media Group, Gozoop Group, MSL, mSix&Partners, Newton School, RepIndia, iCubesWire, The Content Lab and Signify.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover 12-16 February.


Signify elevates Nikhil Gupta 


Nikhil Gupta has been elevated as senior director and head of marketing, strategy, government relations and CSR at Signify (formerly Philips Lighting). He updated his LinkedIn profile to reflect his move. Gupta was head of marketing and integrated communications, CSR and commercial operations, South Asia. He joined Philips Lighting in 2010 as general manager and product manager - CFLi, South Asia. 


Curativity appoints Aarti Srinivasan and Neha M Dhanani


Curativity has announced the appointments of Aarti Srinivasan as head of creative and Neha M Dhanani as head of business, respectively. Srinivasan and Dhanani will be responsible for driving integrated brand solutions for clients at the agency. 


Srinivasan moves from BBH India, where she was executive creative director. In a career spanning over 17 years, she has also worked at BBH, Lowe Lintas, Ogilvy, and BBDO, among others.


Whereas, Dhanani moves from Ogilvy, where she was vice president. In a career spanning over 15 years, Dhanani has also worked with Lowe Lintas, Contract, Condé Nast and PHD Media, among others. 


Prashant Kohli joins Newton School


Newton School has announced the appointment of Prashant Kohli as senior director marketing. Kohli will be responsible for Neo University’s ongoing endeavours to expand its operations on a national scale, brand building and strengthening its market leadership. He moves from Wiggles, where he was chief marketing officer. In a career spanning over 13 years, he has also worked with Unilever and The Glitch, among others. 


Additionally, the EdTech platform has also appointed Paridhi Agarwal as assistant vice president -business. Paridhi moves from Flipkart, where she was category head - women's westernwear. 


Kapiva appoints mSix&Partners

Kapiva has announced the appointment of mSix&Partners to handle its media mandate. The account was won following a multi-agency pitch. The mandate includes TV, print, radio, cinema and digital.
The agency's New Delhi office will handle the account. 
Cars24 elevates Arpit Srivastava
Cars24 has announced the elevation of Arpit Srivastava as head - brand. He joined Cars24 in 2022 as senior general manager. In a career spanning 12 years, he has also worked with Samsung, Sony, Times Group, and HCL Tech.


Nivedita Dwivedi joins iCubesWire


iCubesWire has announced the appointment of Nivedita Dwivedi as lead - business development across the West & South markets in India. She will be responsible for harnessing iCubesWire’s ad-tech mobile marketing platform to deliver cutting-edge solutions to clients. Dwivedi moves from Affle, where she was associate director - sales MAAS. In a career spanning over 10 years, she has also worked with Xapads Media and Pokkt, among others. 


RepIndia bags Harman Kardon, JBL, and Infinity


RepIndia has bagged the social media mandate for JBL, including the management of Harman Kardon and Infinity brands. With this association, the agency aims to solidify its position as a go-to agency for digital-first brands. In addition to overseeing JBL's social media platforms, RepIndia will be responsible for the development and expansion of JBL's Clan on Facebook. This initiative underscores RepIndia's commitment to offering comprehensive digital services and reaffirms its position as a strategic ally for brands committed to growth.


MSL India appoints Pallavi Bahuguna


MSL has announced the appointment of Pallavi Bahuguna as senior vice president and head of MSL’s North operations. She will be responsible for providing strategic counsel to MSL’s clients in the technology and allied sectors at a national level. Bahuguna will also be a part of MSL’s national leadership team. She moves from American Express, where she was director - corporate affairs and communications. In a career spanning over 19 years, she has also worked with Integral PR and Weber Shandwick, among others. 


Laqshya Media Group acquires advertising rights for Cochin International Airport


Laqshya Media Group has announced the acquisition of the advertising rights for Cochin International Airport. This strategic move underscores Laqshya’s commitment to expanding its market presence in South India and further solidifying its position as a key player in airport advertising as well. The acquisition of advertising rights at the Cochin International Airport provides the outdoor agency access to reach a diverse and international audience. 


Akasa Air partners The Content Lab


The Content Lab has bagged the digital marketing mandate of Akasa Air. The mandate includes social media marketing, digital and content creation. 
BN Group awards integrated marketing mandate to Gozoop Group
Gozoop Group has secured the integrated marketing mandate for edible oil manufacturing company, BN Group. The mandate will be serviced by the group's Mumbai office.
The mandate entails crafting of a brand communication strategy, which effectively conveys the brand persona and philosophy, leveraging a multi-channel approach, above the line (ATL) and below the line (BTL) marketing, alongside online, offline and Point of Sale (POS) advertising efforts. Other duties include establishing a digital brand presence to boost brand recognisability and visibility, curating brand campaigns which spotlight creativity and imagination and analysing and reviewing customer perceptions across platforms.


Campaign India

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