Curativity debuts campaign showcasing independent brand talent platform

Curativity has launched its debut campaign to showcase its platform that links marketers with a curated network of more than 300 independent brand and creative specialists. The campaign emphasises how Curativity’s milestone-based workflow simplifies collaboration, enhances delivery speed, and ensures reliability across brand-building processes.

Co-founded by Virat Tandon and Amer Jaleel, the platform caters to marketers seeking agility and direct collaboration with verified talent. Tandon stated that Curativity aims to reduce operational friction by connecting brands with tailored teams through a platform-led system that enables seamless ideation and execution.

Jaleel noted that the open brackets in the Curativity logo symbolise an unlimited talent pool and represent the platform’s focus on inclusivity and adaptability. Over the past two years, Curativity has worked on diverse brand challenges, spanning creative strategy, development, and execution.

Both founders, formerly associated with MullenLowe Lintas, established Curativity to reimagine the brand marketing ecosystem. The venture brings together flexibility, technology-driven workflows, and a talent-centric approach designed to meet evolving industry needs.