The Content Lab has announced the appointment of Karthik Krishnan as executive creative director. He joins the digital agency and content studio from Ogilvy, where he was creative director.
Vaibhav Mehta, founder and CEO, The Content Lab, said, "Karthik will help shape our future as a fully integrated agency and content studio. We look forward to doing some exceptional work with him on board, as he not only leads the creative vision of the company but also guides and inspires the younger talent to greater accomplishments."
Krishnan said, "From crafting format-agnostic stories to having a deep understanding of the audience I serve them to, I’m glad to be a digital native thriving in an integrated world. I personally resonate with the creative freedom offered by an independent venture, where transparency and willingness to try new things come together to encourage professional growth. I am thrilled to be a part of The Content Lab’s growth story."
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