YouTube hosted the fourth edition of Brandcast India in Mumbai followed by the YouTube Fan Fest. The Brandcast event brought together top advertisers, agencies, and partners from all across the country to discuss and celebrate YouTube followed by the Fan Fest which featured YouTube stars from India and abroad performing live.
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Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)
"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.