Tinder India Partners with Indu Ice Cream to launch ‘Move on' flavours for heartbreak recovery
Tinder India has launched the latest leg of its 'Move On' campaign through a quirky collaboration with Mumbai-based Indu Ice Cream, introducing four limited-edition flavours themed around self-love and post-breakup recovery. The initiative aims to reframe heartbreak as a moment of empowerment, aligning with Gen Z’s growing embrace of self-care—evident from a 4x rise in such mentions on Tinder bios in India over the past year. The flavours—‘Dil Ka Falooda’, ‘Not Your Match Ya’, ‘Your Ex’s Tears’ and ‘Toxic Expresso’—blend bold Indian tastes with cheeky commentary on moving on. Available exclusively in Mumbai via Swiggy and Zomato, the collaboration marks Tinder’s latest expression of reclaiming breakups with humour, individuality and dessert.
Britannia Pure Magic turns print ad into gateway to Harry Potter birthday celebration
Britannia Pure Magic Choco Frames has launched an interactive print campaign in partnership with Xtendr, transforming a traditional newspaper ad into an invitation to a virtual Harry Potter birthday celebration on 31st July. By scanning a QR code on the print ad, users are transported into a digital experience featuring themed zones such as a contest area, photo booth, product showcase, and a live birthday celebration. Designed with immersive visuals and interactive features, the initiative marks a first-of-its-kind mixed-reality activation, further enhanced by WhatsApp reminders for early participants.
Medusa Beverages launches ‘Made for everyone’ campaign for International Beer Day
Medusa Beverages has rolled out its ‘Made for Everyone’ campaign to mark International Beer Day, spotlighting inclusivity and individuality among beer drinkers. The digital film features a diverse cast—from businesswomen and hip-hop enthusiasts to birdwatchers and garage band singers—emphasising that beer is for all, without stereotypes. The campaign, live on Instagram, invites users to share their own “beer moments” using #MadeForEveryone, reinforcing Medusa’s positioning as a content-driven, culturally aware brand.
Fiona Sunflower Oil launches ‘Choose better, eat better’ campaign with Keerthy Suresh
Fiona Refined Sunflower Oil has unveiled a new campaign featuring actress Keerthy Suresh, urging families to become as 'oil-conscious' as they are 'health-conscious' in daily cooking. Titled ‘Choose Better, Eat Better’, the campaign highlights the brand’s VitoProtect formula, which enables up to 50% more vitamin transfer from oil to food. The TVCs, released in Kannada and Telugu, show Keerthy encouraging healthier cooking choices while retaining taste and tradition. Targeted at consumers in Karnataka, Andhra Pradesh, and Telangana, the campaign will be amplified via TV, digital platforms, and retail touchpoints. Conceptualised by Lowe Lintas and produced by Ashwathram Films, the initiative aims to promote informed nutritional decisions in regional households.
The Pant Project launches ‘Oops proof’ bus campaign for monsoon-ready water repellent pants
The Pant Project has rolled out ‘Oops Proof’, a hyperlocal outdoor campaign showcasing its Water Repellent Pants through Mumbai’s first branded bus activation. Targeting busy city routes including BKC, South Bombay, Thane, and Navi Mumbai, the campaign highlights how the pants withstand monsoon chaos, tea spills, and daily commutes—echoing the resilience of Mumbai buses. The initiative features large-format transit media and a user-engagement contest where early spotters of the campaign win a free pair. Designed for visibility and relatability, the campaign positions the pants as wrinkle-free, spill-resistant, and fast-drying, reflecting the brand’s shift from pure aesthetics to functional fashion.
House Of Bindu launches new corporate film to celebrate Bindu Fizz Jeera Masala ahead of national expansion
House of Bindu has unveiled a new corporate film highlighting the legacy of its flagship product, Bindu Fizz Jeera Masala, as the brand gears up for a pan-India launch. The film honours the entrepreneurial journey of founder Sathya Shankar—from launching Bindu Mineral Water in 2000 to building an INR 800-crore FMCG business rooted in ethnic flavours and local impact. Bindu Fizz, popular across South India, is now expanding into major markets including Uttar Pradesh, Maharashtra, and Delhi-NCR, aiming to reach INR 1,000 crore in revenue by 2028. With three manufacturing units, a robust retail footprint, and a focus on digital storytelling, the campaign, developed by PivotRoots, blends tradition with modern relevance to position Bindu as a homegrown alternative in India’s beverage market.
Drinkprime launches ‘Loot ka the end’ campaign to highlight urban water woes
DrinkPrime has launched its latest campaign, Loot ka the end, across key Indian cities to challenge outdated water consumption practices among urban renters and homeowners. Centred on a fictional inspector investigating water-related frustrations in a housing society, the satirical film critiques the unreliable nature of 20-litre water cans and the hidden costs of traditional purifiers. The campaign promotes DrinkPrime’s subscription-based smart water purifiers that offer RO+UV filtration, IoT-enabled tracking, and zero maintenance charges. With region-specific models now available, including UV-only units in cities like Mumbai, the brand aims to offer locally relevant, health-focused water solutions. The launch aligns with increased monsoon-related concerns around water safety.
Laxmipati Sarees appoints Rashmika Mandanna as brand ambassador, launches national campaign across media
Laxmipati Sarees has announced actor Rashmika Mandanna as its new brand ambassador, marking the launch of a nationwide campaign conceptualised by Shreyansh Innovations. Known for its lightweight fabrics and print craftsmanship, the brand aims to tap into Rashmika’s pan-India appeal to connect with a multigenerational audience. The campaign, which begins 29th July 2025, spans television, digital, print, and outdoor platforms. Ads will also feature during the premiere of Kyunki Saas Bhi Kabhi Bahu Thi on both TV and JioHotstar, targeting audiences across traditional and streaming formats.
Fixderma launches 'Glow like a champion' campaign featuring Neeraj Chopra for Tomaglow skincare range
Fixderma has unveiled its latest campaign, ‘Glow Like A Champion’, spotlighting its Tomaglow skincare range and featuring Olympic gold medallist Neeraj Chopra. The film parallels Chopra’s rigorous training with his consistent skincare routine, highlighting discipline as the foundation of lasting skin health. Developed with clinically backed White Tomato Extract and actives like Alpha Arbutin, Niacinamide, Vitamin C, and Licorice Extract, Tomaglow includes a cleanser, serum, and cream designed to reduce pigmentation and enhance skin radiance. Directed by Viewfindr Films, the campaign also features javelin athletes Sahil Silwal and Rohit Yadav, and will run across digital platforms. Fixderma also partnered as the skincare sponsor for the Neeraj Chopra Classic 2025 to amplify its campaign message and product visibility.
Urvashi Rautela fronts humorous 'Epic savers' campaign for KFC
Urvashi Rautela stars in a tongue-in-cheek campaign for KFC’s ‘Epic Savers’ offer, playfully positioning herself as a mathematical genius and financial whiz. In a satirical interview shared with her 71.2 million followers, Urvashi jokingly claims to be the first Indian to contribute to maths after Pythagoras, and hints at being a future finance minister. The campaign highlights KFC’s value-driven Epic Savers deal—9 pieces of chicken, including 7 boneless strips and 2 hot and crispy pieces, for INR 299—with the core message “money saved = money earned”. The offer is available for dine-in at KFC’s 1300+ outlets across India.
Tyaani Jewellery unveils ‘Forces of Tyaani’ campaign featuring Shalini Pandey
Tyaani Jewellery by Karan Johar has launched its latest signature campaign, ‘Forces of Tyaani’, with actress Shalini Pandey as the face of the collection. The campaign presents two distinct looks that blend traditional craftsmanship with contemporary styling. In the first, Shalini dons a sculpted monokini paired with Polki jewellery featuring uncut diamonds, rubies, and gemstone beads, styled to resemble modern armour. The second look contrasts with a more grounded aesthetic—an earthy brown suit and minimal makeup—portraying unfiltered elegance.
The campaign highlights themes of authenticity and self-expression, echoing Shalini’s journey from outsider to established talent in Indian cinema. Karan Johar noted that Shalini reflects the modern Indian woman’s duality of grit and grace. The campaign reinforces Tyaani’s focus on handcrafted jewellery that speaks to individuality, tradition, and the evolving identity of its audience.
Great Value Realty redefines premium living with ‘Great is the new norm’ campaign
Great Value Realty has launched its new integrated campaign titled ‘Great Is The New Norm’, aimed at positioning luxury, excellence, and elevated living as standard expectations rather than rare experiences. Designed to resonate with homebuyers seeking holistic and aspirational lifestyles, the campaign spans outdoor, digital, and print platforms, with prominent OOH displays across Delhi NCR. Blending minimalist design with refined aesthetics, the visuals feature symbols of timeless luxury—such as a grand piano, vintage armchairs, and deep green tones—evoking calm authority and cultivated taste. According to Adhvika Agarwal, director of sales and marketing, the campaign reflects the brand’s ongoing commitment to thoughtful design and dependable delivery. Known for projects like Sharanam and Anandam, Great Value Realty is now expanding into ultra-luxury and smart community formats in Noida and beyond.
JioHotstar’s ‘Special ops 2.0’ campaign merges cyber awareness with entertainment
JioHotstar rolled out a high-impact 360-degree campaign for Special Ops 2.0, building on the franchise’s espionage legacy while reframing it within the context of modern cyber threats. With Kay Kay Menon reprising his role as Himmat Singh, the new season tackled digital dangers such as phishing, deepfakes, and identity theft. To reflect this thematic shift, the campaign integrated real-world cyber awareness through hyper-personalised, AI-generated trailers referencing users’ localities, purpose-driven brand partnerships with WhatsApp, Truecaller, and Paytm, and immersive storytelling moments both online and offline.
Experiential activations included a press event styled as a classified intelligence briefing, cast visits to Rashtrapati Bhavan and the Indian Cybercrime Coordination Centre, and a television-led launch that featured editorial integrations on Hindi news channels. On social media, a phishing PSA disguised as a leaked document and the poetic UGC movement ‘Yeh Himmat Ka Kaam Hai’ drove massive engagement, turning the campaign into a cultural moment. The campaign reached over 10 million users through AI-personalised trailers alone and generated more than 850 earned media stories, effectively blurring fiction with civic education.
Radico Khaitan launches ‘The spirit of kashmyr’ as india’s first homegrown luxury vodka
Radico Khaitan has entered the luxury vodka segment with the launch of ‘The Spirit of Kashmyr’, a premium offering inspired by the landscapes and heritage of Kashmir. Available in Indian Natural Vodka and Indian Saffron Vodka variants, the product is crafted using Pampore saffron, Himalayan spring water, and grains, and is currently priced at INR 3000 and INR 2500 in Uttar Pradesh. With a design reflecting Kashmir’s natural beauty, the vodka aims to bridge tradition with modern luxury. The launch will be supported by a nationwide integrated campaign and marks a strategic step in Radico Khaitan’s premiumisation journey.
Idiotic Media's micro-influencer campaign for Poco F7 5g sees day-one sell-out
Idiotic Media has executed a successful micro-influencer-led campaign for POCO's F7 5G smartphone, engaging 250 tech creators across Instagram and YouTube. The initiative featured relatable, high-impact storytelling focused on features like reverse charging and all-day battery life. Backed by POCO’s launch film with Akshay Kumar, the campaign achieved over 15.15 million Reel views and sparked active audience engagement. With segmented content across gaming and lifestyle niches, the campaign contributed to a Day 1 sell-out of the smartphone. This project highlights the growing effectiveness of micro-influencer strategies in driving both digital engagement and purchase intent.
Santoor Royal Sandal launches triple sandal pack campaign with Meenakshi Chaudhary
Santoor Royal Sandal, from Wipro Consumer Care and Lighting, has unveiled a new television commercial featuring Meenakshi Chaudhary to promote its latest skincare innovation—the Triple Sandal Pack. Conceptualised by Tilt brand solutions, the campaign highlights a three-step skincare routine comprising soap, face serum, and a face pack, aimed at improving complexion and reducing blemishes. Set behind the scenes of a film shoot, the TVC shows Meenakshi breaking the fourth wall to share her personal skincare secret. Clinically tested by MS Research Clinic, the regimen is dermatologically approved and promises visible results within a week. The campaign blends tradition and innovation to appeal to modern skincare-conscious consumers across India.
Clovia and Respun launch ‘BYOB’ – bring your old bra’ recycling initiative
Clovia has partnered with textile recycling platform Respun to introduce ‘BYOB – Bring Your Old Bra’, a nationwide initiative aimed at responsibly recycling old bras. Addressing the challenge of discarding intimate wear, which typically cannot be donated or easily broken down, the campaign encourages consumers to drop off their old bras at Clovia stores for eco-friendly recycling. In return, they receive an instant INR 200 discount on their next in-store purchase. The initiative simplifies sustainable disposal and integrates it seamlessly into the shopping journey. This marks a step towards tackling fashion waste and making sustainability more accessible, particularly in the under-addressed intimate wear segment.
Organic Tattva launches ‘Har maa ka vishwas’ campaign featuring Kareena Kapoor Khan
Organic Tattva has launched a new campaign titled ‘Har maa ka vishwas’, featuring Kareena Kapoor Khan and conceptualised by Eggfirst advertising and design. The campaign underscores the trust mothers place in choosing safe and pure food for their families. It comprises four TVCs—led by a flagship film and supported by three thematic spots promoting staples like dal, rice and sprouts under the message ‘Switch to purity, switch to Organic Tattva’. With a strategic rollout across digital and social channels, the campaign targets both urban and semi-urban Indian audiences.
Jackie Shroff and Munawar Faruqui face off in quirky promo for Amazon Mx Player
Amazon MX Player has released a crossover promo featuring Jackie Shroff as the Salesman from Hunter S2 and Munawar Faruqui as Arif from First Copy. The humorous video shows Arif seeking sales tips from the Salesman, only to provoke him with pirated DVDs of both shows. Jackie Shroff’s character reacts fiercely until the prank is revealed—highlighting that both series are available to stream for free on Amazon MX Player. The collaboration blends comedy, action, and meta-humour, promoting Hunter S2 and First Copy in a tongue-in-cheek style.
Vim celebrates India’s cleanest cities with localised floor cleaner campaign
Hindustan Unilever’s Vim has launched a region-specific campaign offering exclusive discounts on its Ultrapro Floor Cleaner range in top-ranking cities from the Swachh Survekshan 2024–25, including Indore, Surat, and Navi Mumbai. The initiative acknowledges citizens’ contributions to urban cleanliness and promotes a culture of hygiene starting at home. Highlighting Vim’s advanced floor cleaner technology with probiotic actives and biodegradable polymers, the campaign aligns with government-led sanitation efforts. It is being amplified through outdoor, radio, and hyperlocal digital platforms to inspire continued civic participation in cleanliness.
Duolingo English Test unveils ‘Dream. Practice. Win.’ campaign with Neeraj Chopra
The Duolingo English Test has launched a new digital campaign featuring Olympic champion Neeraj Chopra, centred on the theme ‘Dream. Practice. Win.’ to motivate young Indian aspirants aiming for global education. Conceptualised by Kulfi Collective, the campaign draws parallels between the disciplined journeys of athletes and students preparing for exams like DET. The hero film shows Neeraj training alongside Duolingo mascot Duo, emphasising the importance of consistent effort. Supported by teaser reels and student interactions, the campaign promotes DET’s accessible and modern approach to English proficiency testing, reinforcing values of resilience and determination.
Clinikally launches ‘Nuskhon ka the end’ campaign to shift focus from DIY to expert-led haircare
Clinikally has unveiled its latest campaign, ‘Nuskhon ka the end’, urging a move away from ineffective DIY haircare remedies towards expert-led, personalised solutions. The brand film acknowledges India’s deep-rooted traditions in skincare and haircare while advocating for science-backed care without rejecting cultural wisdom. With a narrative that balances emotion and efficacy, the campaign promotes informed self-care choices, framing personalised dermatological advice as an evolution rather than a rejection of legacy. The initiative aligns with Clinikally’s commitment to bridging empathy with expertise, encouraging a shift from reactive routines to proactive, science-based care.
Masterchow launches ‘Khaana banao simple se sexy’ campaign featuring Ranveer Brar to promote chilli oil range
MasterChow has rolled out its latest campaign, ‘Khaana Banao Simple Se Sexy’, to position its popular chilli oil as a versatile kitchen essential. The campaign kicked off with a Blinkit homepage takeover to drive instant discovery, supported by high-impact outdoor billboards across Delhi-NCR. Amplifying the launch is a reel featuring celebrity chef Ranveer Brar on Instagram, aligning with the brand’s content-first strategy and digital-native audience. With quirky storytelling and snackable content, the campaign aims to reframe chilli oil from a niche condiment into an everyday staple, complementing everything from noodles to salads.
Apollo Hospitals launches ‘BEKIND’ initiative to highlight empathy in healthcare
Apollo Hospitals has unveiled its new values-driven initiative ‘BEKIND’, aimed at reinforcing the critical role of empathy and human kindness in the healing process. Marking the launch, Apollo released a film titled ‘Empathy in Action’, which depicts a chain of quiet, compassionate acts within a hospital setting, emphasising how emotional connection complements clinical excellence. Rooted in Apollo’s long-standing ‘Tender Loving Care’ philosophy, the initiative seeks to honour the emotional labour of healthcare workers and embed empathy as a core value across operations. Leaders including Dr. Preetha Reddy and Dr. Madhu Sasidhar emphasised that in an era of rapid medical innovation, genuine care and emotional safety remain essential to healing. ‘BEKIND’ aims to inspire not only Apollo staff but also the wider public to embrace everyday gestures of kindness in healthcare environments.
NDTV Profit launches ‘Spot the scam’ to safeguard Retail Investors
NDTV Profit has launched ‘Spot the Scam’, an investigative initiative aimed at exposing fraudulent practices in India’s financial markets and safeguarding retail investor trust. The campaign’s debut investigation uncovered Trade Dost, an unregulated entity offering dubious trading services without SEBI approval, prompting warnings from the National Stock Exchange and regulatory action. Led by managing editor Tamanna Inamdar, the initiative highlights NDTV Profit’s renewed commitment to market transparency by educating and protecting investors from scams driven by misinformation and digital deception.
Bigbasket brings together Kapoor sisters in nostalgia-fuelled '10-minute delivery' campaign
BigBasket has launched a new campaign featuring Karisma and Kareena Kapoor in a series of nostalgic ad films, conceptualised by Talented, to promote its 10-minute grocery delivery service. The campaign comprises three films that creatively reimagine iconic moments from the Kapoor sisters’ Bollywood careers—ranging from Kareena’s famous tongue twister to Karisma’s signature dance move and a surprise duet performance. This marks the first time the sisters share on-screen space together. Building on its celebrity-led jingle strategy, previously fronted by Virat Kohli, BigBasket aims to reinforce speed and reliability while connecting emotionally with a diverse audience. A fourth film is slated for release later this year.
Torrent Pharmaceuticals launches #Thodazyadanutritionharroz campaign for Shelcal Total
Torrent Pharmaceuticals has rolled out a multilingual video campaign titled #Thodazyadanutritionharroz to promote Shelcal Total, an adult nutrition supplement powder. The campaign positions Shelcal Total as a daily support for individuals managing demanding routines, aiming to highlight the need for consistent nutritional intake. Through relatable everyday scenarios, the film introduces the product as an extension of the flagship Shelcal brand into the nutrition segment.
Apollo Fertility launches ‘‘GuesstheIVFBaby’ campaign to normalise IVF conversations
Apollo Fertility has launched a nationwide awareness campaign titled ‘GuesstheIVFBaby’ to address misconceptions surrounding assisted reproduction and foster open conversations around IVF. Timed with World IVF Day, the initiative challenges stereotypes by asking whether one can identify an IVF-conceived child, thereby underscoring that IVF babies are no different from others. The campaign will be rolled out across 12 cities and Apollo’s 22 centres, using on-ground and digital outreach, and will cover topics such as egg freezing, PCOD, and early fertility screening. This follows Apollo Fertility’s earlier initiatives like ‘Score Over Infertility’ and ‘Think Equal’, which encouraged early diagnosis and tackled gender biases.
Specta and Cry join hands with Sudarsan Pattnaik for ‘Colouring dreams’ campaign
Specta Quartz Surfaces and CRY have collaborated with acclaimed sand artist Padma Shri Sudarsan Pattnaik for their campaign, ‘Colouring dreams of India’s Children’, aimed at fostering creative expression among underprivileged children. In a personal tribute to his own artistic beginnings, Pattnaik crafted a live sand sculpture at Puri’s Niladri Beach, celebrating the joy of imagination and equal opportunity. The installation depicts children with outstretched arms and symbolises hope, expression, and freedom. Proceeds from Specta’s new Pastel Poise collection will support CRY’s efforts to provide art supplies, conduct workshops, and build inclusive creative spaces for children across India. The campaign reinforces the belief that nurturing artistic potential is a powerful investment in the country’s future.
Mars India launches ‘Feed them like Cats and Dogs’ campaign for Pedigree and Whiskas
Mars Petcare India has launched a new campaign titled ‘Feed them like Cats and Dogs’ to raise awareness about the specific nutritional needs of pets, featuring brand films for Pedigree and Whiskas. Developed by BBDO India and BBDO Guerrero respectively, the campaign highlights the disconnect between emotional feeding practices and pets’ biological requirements, underscoring that pets may be family, but their diets must be species-specific. Backed by a national survey of veterinarians, the initiative reveals that 9 in 10 vets believe Indian pets suffer from poor nutrition due to reliance on home-cooked food. The findings advocate for a switch to packaged pet food, with reported benefits including improved energy, weight control, and digestion. The campaign will roll out across digital platforms, pet stores, and vet clinics, aiming to shift pet parents from sentiment-led feeding to evidence-based nutrition.
Up Warriorz launch ‘Coach ki khoj’ campaign with Zakir Khan to unveil head coach Abhishek Nayar
In a fan-first twist on sports announcements, UP Warriorz have rolled out a humorous and nostalgic campaign titled ‘Coach ki khoj’ to unveil their new head coach, Abhishek Nayar. The campaign features comedian Zakir Khan stepping into the fictional role of chief journey officer—later rebranded chief jugaad officer — to lead the search. The narrative culminates at Nayar’s alma mater, Bombay Scottish School, where Zakir introduces the coach amid a candid, heartwarming moment with schoolchildren. The activation continues the franchise’s innovative legacy, following campaigns like ‘Papa ki warriorz’, the ‘Trash talk cleanup’ with Navya Nanda, and pop-culture integrations with Katrina Kaif, Ali Fazal, and others. The teaser is now live on Instagram.
Akasa Air partners with Uppercase to launch sustainable cabin crew travel gear
Akasa Air has collaborated with uppercase to co-create eco-friendly travel gear for its cabin crew, comprising a custom-designed cabin stroller and tote bag. Developed with direct input from the crew, the gear features smart compartments, dual wheels, and TSA-approved locks, combining functionali’the luggage reflects a shared commitment to sustainability and employee-centric design. This initiative strengthens Akasa Air’s progressive approach to crew welfare and marks the beginning of a broader partnership with uppercase to enhance travel experiences through responsible innovation.
Coca-Cola India foundation highlights waste management efforts through ‘Maidaan saaf’ campaign in Puri
The Coca-Cola India Foundation (Anandana) has released a video recap of its ‘Maidaan saaf’ campaign in Puri, which focused on responsible plastic waste collection, segregation, and recycling during local events. Conducted in partnership with Hindustan Coca-Cola Beverages, Puri Municipality, ODMP, and Y4D Foundation, the initiative deployed nearly 200 volunteers, 200 PET bins, and 10 collection kiosks along the Yatra route. Voices from key stakeholders and sanitation workers (Safai Saathis) underscored the campaign’s impact in encouraging sustainable waste practices and community participation. The initiative reflects a collaborative approach towards environmental responsibility and behavioural change.
Arena Animation and Mx Advertising launch 'Learn from the legends' campaign to inspire creative careers
Arena Animation, in collaboration with MX Advertising, has unveiled a new integrated brand campaign titled ‘Learn from the Legends’, aimed at repositioning creative education for Gen Z career aspirants. Through a trio of emotionally charged films, the campaign highlights real student journeys in the AVGC-XR sector, spanning gaming, animation, and VFX. Each narrative showcases transformation from passion to profession, culminating in a standout moment where a student lands a breakthrough opportunity with a top VFX director. Directed by Vaibhav Kerelkar and shot by Tapan Vyas, the series reinforces Arena Animation’s mentorship-led promise, with over 7 million views on YouTube and significant traction across Spotify and social media.
