Flipkart Minutes showcases fastest iPhone 17 delivery with live billboard stunt
Flipkart Minutes marked the launch of the iPhone 17 by delivering the device within minutes, ahead of customers waiting at Apple stores. In a creative move, the first delivered iPhone 17 was used to photograph the queue outside the store, with the image instantly displayed on a nearby digital billboard. The activation highlighted Flipkart Minutes’ quick commerce capability, reinforcing its positioning as a platform that redefines delivery speed across categories.
Parle launches ‘Catch Up Over Hide & Seek Caffé Mocha’ campaign with Ananya Panday and Lakshya
Parle Products has introduced a new campaign ‘Catch Up Over Hide & Seek Caffé Mocha’ featuring actors Ananya Panday and Lakshya to promote its premium coffee-flavoured cookie under the Parle Platina range. The campaign highlights playful moments fuelled by the blend of real coffee and choco chips, positioning the variant as a unique choice for coffee and cookie lovers. Timed with International Coffee Day, the initiative aims to engage Gen Z and millennial audiences while reinforcing Hide & Seek’s appeal across generations.
Libas unveils ‘Season of joy’ campaign with pre-festive collection
Libas has launched its new campaign ‘Season Of Joy’ to mark the festive build-up with a collection celebrating sisterhood, togetherness, and pre-festive anticipation. The range features kurta sets, co-ord sets, and festive suits in contemporary prints and subtle shimmer, starting at INR 2,000+. Capsule lines such as Tarini, Co-ordsome, Blooming Prints, Khwaab, and Gerua capture varied celebratory moods. Available across Libas’ app, website, e-commerce platforms, and offline stores, the campaign positions Libas as a go-to brand for festive style with everyday accessibility.
Triumph launches #JustLikeYou campaign to promote authentic self-expression
Triumph International has launched its autumn-winter 2025 campaign #JustLikeYou, encouraging women to embrace authenticity, confidence, and self-worth without external validation. The campaign positions lingerie as a “beauty wardrobe” that empowers individuality and comfort, introducing three new products, the T-shirt bra with a transparent back, the Grace Minimizer, and the Sweet Line Smooth Cup collection. Alongside the launch, Triumph introduced its dedicated India Instagram page, aiming to create a community-driven movement around self-expression. The campaign highlights a shift towards comfort and individuality, addressing growing concerns around body image and societal pressures.
Pee Safe launches campaign to promote daily toilet hygiene habits
Pee Safe has released a digital video campaign titled ‘Hygiene ki aadat banao, Pee safe ke saath’ to encourage regular toilet seat sanitisation at home and in public spaces. The campaign highlights the risks of invisible germs on seemingly clean toilets and urges people to make sanitisation a daily practice for all age groups. Founder Vikas Bagaria noted the growing need for awareness as more women join the workforce, emphasising the importance of hygiene in varied environments. Through this initiative, Pee Safe aims to drive a cultural shift in hygiene habits across India.
Obeetee Carpets appoints The Purple Boat as communications partner
Obeetee Carpets has appointed The Purple Boat as its national communications partner to manage public relations and brand outreach. Established in 1920, Obeetee is known for its handcrafted rugs, sustainable practices, and contributions to Indian design with a global outlook. Through this partnership, The Purple Boat will focus on amplifying the brand’s legacy, artisan community, and design innovation across platforms.
Motorola and Flipkart launch Big Billion Moto Rush with Naacho Naacho remix
Motorola, in partnership with Flipkart, has launched the Big Billion Moto Rush campaign using a remix of the Oscar-winning track Naacho Naacho as its festive anthem. The campaign features creators including Ranveer Brar, Ravi Gupta, Abhay Deol, Anushka Rathod, and Barkha Singh, supported by over 1,000 micro and nano influencers across food, comedy, lifestyle, and finance communities. It has generated more than 200 million views online, with a contest encouraging users to share their own remixes. The initiative promotes Motorola’s key smartphones ahead of Flipkart’s Big Billion Days sale, and was conceptualised by OML.
The Arvind store launches ‘Saara khel fitting ka hai’ campaign
The Arvind store has introduced its new campaign ‘Saara khel fitting ka ai’, using humour to highlight the impact of a perfect fit beyond just appearance. Moving away from the typical catalogue-style approach in the tailoring and fabrics segment, the film presents fit as a factor that influences confidence and personality. Developed by Sideways, the campaign combines the brand’s heritage of fine craftsmanship with a playful narrative to connect with modern consumers seeking both style and individuality.
Yakult India launches new TVC with Taapsee Pannu on gut health
Yakult Danone India has released a new TVC featuring Taapsee Pannu to emphasise the role of gut health in nutrition absorption and overall wellbeing. Centred on the theme “Yakult – The Gut Expert,” the campaign highlights how maintaining digestive balance supports better nutrient intake from daily diets. With messaging delivered through everyday scenarios, the film positions Yakult as a trusted probiotic partner. The campaign will run across TV, digital, and OTT platforms, aiming to raise awareness about probiotics and strengthen Yakult’s presence among health-conscious consumers.
Swiggy launches ‘Paet ke Chuhe’ activation in Mumbai to highlight delivery promise
Swiggy has rolled out its ‘Paet ke Chuhe’ campaign in Mumbai with an on-ground activation at Carter Road and Bandstand, where performers in rat costumes ran on treadmills to bring the Hindi idiom about hunger pangs to life. The initiative emphasised Swiggy’s on-time delivery commitment, supported by a guarantee of INR 75 coupons for delayed orders in Mumbai and select cities across Punjab, Telangana, and Gujarat. Executed with Madison Outdoor Media Solutions, the campaign is being amplified through print and digital channels.
Kenstar launches new range of 5-star water heaters with ‘Bath Ban Jaye’ campaign
Kenstar has introduced a new range of 5-star rated water heaters supported by the ‘Bath Ban Jaye’ campaign, addressing the issue of incomplete hot water supply. The products feature SwirlHeat technology for 20% more hot water, high-density insulation for 10% better heat retention, and German Blue Sapphire technology for a 40% longer lifespan. With options from 3L to 100L, the range includes storage, instant, tankless, gas heaters, and immersion rods, all designed for 8-bar pressure compatibility. The heaters also come with a 7-level safety shield, extended warranties, and premium design variants to meet the needs of modern households.
Virtue Asia develops campaign for Lotus Whiteglow on dark spots
Virtue Asia has created a new campaign for Lotus Whiteglow, focusing on dark spots and their impact on self-image in the social media era. The film departs from conventional skincare advertising by letting the protagonist hold the camera, showing the product’s effect directly on screen. It reintroduces Whiteglow’s Gel-Crème, now infused with niacinamide along with natural ingredients, to position the brand at the intersection of heritage and science-driven skincare. Designed in a digital-first format, the campaign aims to connect with younger consumers through authentic and culturally relevant storytelling.
Beats launches ‘Burn Bright’ campaign with Shubman Gill
Beats has launched its latest campaign ‘Burn Bright’ featuring Indian cricketer Shubman Gill, who is also a brand ambassador for the company. The campaign highlights Gill’s training routine and features the brand’s flagship Powerbeats Pro 2 wireless earbuds, designed for athletes with features like heart rate monitoring, active noise cancellation, and up to 45 hours of battery life. Available in four colours, the earbuds are priced at INR 29900. The campaign is part of Beats’ global series showcasing athletes, with earlier editions featuring Lionel Messi, LeBron James, and others.
Lakmē launches Be-Jewel collection with Kareena Kapoor Khan and Aneet Padda
Lakmē has launched its Be-Jewel collection with a new campaign featuring Kareena Kapoor Khan and Aneet Padda. The range draws inspiration from jewel tones, aiming to present maximalism as everyday soft glam through wearable shimmers and colours. Kareena continues her long association with the brand, representing its connection to fashion and timeless style, while Aneet brings a Gen Z perspective to the conversation on beauty as playful and personal. Sunanda Khaitan, vice president at Lakmē, highlighted that the collection reflects a demand for glamour that is effortless and inclusive, blending heritage and new voices in Indian beauty.
Amrutanjan Healthcare launches ‘Har dard mitaye’ campaign to empower India to live pain-free
Amrutanjan Healthcare has rolled out its latest campaign, ‘Har Dard Mitaye’, with two new TVCs that capture everyday pain moments — from backaches and migraines to fatigue from commutes and screen time — and show how Amrutanjan’s balm and roll-on provide fast, natural relief. With only 38% household penetration in the balm category, the campaign aims to drive adoption by showcasing multipurpose benefits, while positioning the roll-on as a safer, tablet-free alternative with instant cooling action. Targeting India’s youth, the initiative blends Amrutanjan’s legacy of purity with modern relevance, reaffirming its mission to help people live everyday moments fully, without pain.
HYUE launches high-impact OOH campaign with DOOHIT
Lifestyle brand HYUE, with Malaika Arora as brand ambassador, has rolled out a bold out-of-home campaign executed through DOOHIT’s automated OOH media platform. The campaign spanned Digital Bus Queue Shelters, Digital Billboards, and premium outdoor assets, strategically chosen for reach and audience relevance. Backed by DOOHIT’s real-time analytics and transparent reporting, the initiative enabled seamless site selection, faster optimisation, and measurable engagement. The campaign reflects HYUE’s tech-driven approach to building a strong brand presence, while showcasing how OOH can now deliver data-driven and transparent impact on par with digital platforms.
Saatchi & Saatchi India reimagines flite’s ‘Sar utha, Kadam badha’ with Sanya Malhotra
Saatchi & Saatchi India has unveiled a fresh campaign for Flite, the family fashion footwear brand from Relaxo Footwears, featuring actor Sanya Malhotra. Reviving the iconic tagline ‘Sar Utha, Kadam Badha’, the film shifts Flite’s positioning from everyday comfort to a symbol of confidence, individuality, and progress. Drawing from Sanya’s own journey of overcoming challenges to achieve her dreams, the campaign reflects the aspirations of millions across India. It presents Flite as a partner in this journey, blending comfort, durability, and style while inspiring consumers to walk ahead with confidence and flair.
ICC launches ‘Will to win’ campaign film ahead of women’s cricket world cup 2025
The International Cricket Council (ICC) has released its flagship campaign film, ‘Will To Win’, ahead of the ICC Women’s Cricket World Cup 2025 in India and Sri Lanka. The film highlights the perseverance and determination that define women’s cricket, featuring stars including Smriti Mandhana, Harmanpreet Kaur, Chamari Athapaththu, Ellyse Perry, Marizanne Kapp, Muneeba Ali, Nigar Sultana Joty, Melie Kerr, and Nat Sciver-Brunt. Coinciding with the film’s launch, the ICC has also opened the general ticket sales window on Tickets.cricketworldcup.com. The 13th edition of the tournament begins on 30 September, with India and Sri Lanka clashing in the opening match across five venues.
ACKO unveils ‘Car ka action hero’ campaign with MS Dhoni and R Madhavan
ACKO has launched its latest brand campaign, ‘Car Ka Action Hero,’ featuring MS Dhoni and R Madhavan together for the first time. Conceptualised by Leo India and directed by Vasan Bala, with digital creator Viraj Ghelani in supporting role, the campaign uses humour and action to showcase ACKO as a seamless car insurance and care partner. Through a series of cinematic films, the brand reimagines everyday driving challenges in a blockbuster style, highlighting ACKO’s role in ensuring stress-free car ownership across insurance, maintenance, claims, and roadside assistance.
Kotak Mutual Fund launches ‘Sip karo, Naya future start karo’ campaign
Kotak Mutual Fund has rolled out its nationwide campaign, ‘SIP Karo, Naya Future Start Karo,’ urging Indians to move away from risky quick-money habits such as gambling, betting, and fake social media tips. Highlighting the emotional and financial damage caused by these practices, the campaign promotes Systematic Investment Plans (SIPs) as a disciplined, long-term path to wealth creation and family security. Through TV, print, digital, social, and on-ground outreach, the initiative encourages working professionals, small business owners, and young investors to embrace SIPs for financial stability and a secure future.
VML and Hero Motocorp unveil ‘Naye Indian ki deluxe bike’ campaign
VML has created a new campaign for Hero MotoCorp’s HF Deluxe Pro, titled ‘Naye Indian ki Deluxe Bike’, celebrating the resilience and quiet heroism of everyday Indians. The film tells the emotional story of a rider helping reunite a lost baby elephant with its mother, positioning the HF Deluxe Pro as a dependable companion for changemakers and go-getters. With refreshed design, LED headlamp, digital console, and improved fuel efficiency, the HF Deluxe Pro reflects the confidence and progressive spirit of new-age India, while reinforcing Hero MotoCorp’s vision to shape the future of mobility.
JBL partners with VDO.AI and Havas media india for interactive CTV festive campaign
JBL has launched an interactive CTV campaign for its new wireless earbuds, JBL Live Beam 3, in partnership with VDO.AI and Havas Media India. Timed with Diwali shopping, the campaign uses VDO.AI’s technology to integrate QR code wrappers that let viewers discover and purchase the earbuds directly from their TV screens. Running across premium CTV platforms in major cities, the initiative aims to transform festive advertising by turning passive viewing into active engagement, combining discovery with seamless purchase journeys.
Oppo India launches ‘Business badhega, Smooth chalega’ campaign with F31 series
OPPO India has rolled out its latest campaign, ‘Business Badhega, Smooth Chalega’, to launch the F31 Series featuring Rajkummar Rao and Triptii Dimri. The three short films, debuting on Bigg Boss and digital platforms, showcase the phone’s features — from its SuperCool VC System and Snapdragon® 7 Gen 3 in desert heat, to India’s first Network Boost Chip in a lift, and a 7000mAh battery with 80W SUPERVOOC™ Flash Charge in a storm. Rao’s witty delivery and Dimri’s charm highlight the F31 as a dependable problem-solver for work and life.
