Coldstar Logistics appoints Actimedia PR & Digital to drive national visibility
ColdStar Logistics has appointed Actimedia PR & Digital to enhance its brand visibility and expand its presence across India. With over 16 years in temperature-controlled supply chain solutions, ColdStar operates 23 distribution centres servicing 7,000+ pin codes in over 200 cities, catering to clients in retail, healthcare, and food services. The partnership aims to connect with emerging ‘Make in India’ brands and strengthen ColdStar’s market positioning. Actimedia will lead a 360-degree communication strategy across traditional and digital platforms.
Ajmera Realty appoints Trusha Seth as general manager–group marketing
Ajmera Realty & Infra India Ltd has appointed Trusha Seth as general manager–group marketing to lead the company’s integrated marketing strategy. With over 18 years of experience across real estate, retail, and hospitality, Trusha joins from Shapoorji Pallonji Real Estate, where she previously led marketing for projects across Mumbai, Pune, and Bengaluru. In her new role, she will oversee brand strategy, digitalisation, customer engagement, and marketing communications across the Ajmera Group. Her appointment signals the brand’s focus on enhancing its digital presence and market resonance.
Richa Kapoor joins Media Maniacs Group as brand strategy mentor to strengthen AI-led marketing and PR strategy
Media Maniacs Group has appointed Richa Kapoor as brand strategy mentor to bolster its digital-first, insight-driven communications approach. With nearly two decades of global experience across B2B, B2C, and D2C sectors, Richa will mentor the brand strategy team and embed AI-augmented frameworks to enhance campaign scalability and effectiveness. Known for her analytical and creative acumen, she will guide the integration of earned, owned, and paid media strategies to deliver sharper positioning and adaptive messaging. Her appointment is expected to enrich Media Maniacs’ ability to offer data-led, culturally relevant, and performance-focused marketing solutions to its growing client base.
Louis Stitch appoints Image Stereo for strategic communications mandate to drive premium fashion growth
Louis Stitch has appointed Image Stereo to manage its strategic communications mandate following a multi-agency pitch. The scope includes PR, influencer marketing, integrated media strategy, and digital activations aimed at positioning Louis Stitch as a leading premium footwear and fashion brand in India and global markets. The agency will support the brand’s growth goals across FY25–26, including product launches, offline and online retail expansion, and luxury collaborations. With seven stores in Delhi NCR and a growing D2C presence, Louis Stitch plans to scale its footprint while enhancing visibility in Tier 1 and Tier 2 markets.
Tracks Magazine launches in India with TT Group, marking a milestone for the country’s surfing culture
Tracks Magazine has entered the Indian market through a partnership with TT Group, launching Tracks India with its inaugural Issue 001. The 50-year-old Australian surf publication brings its global editorial standards to India’s growing surf scene, spotlighting local talent, coastal communities, and ocean culture. The debut edition features Albe Falzon, founder of Tracks and Morning of the Earth, alongside stories linking Indian surfing to the global narrative. Mitali Joshi has been appointed editor of the Indian edition, with support from the Tracks Australia team. Tracks India will maintain a presence across print, digital, and events, including the upcoming Asian Surfing Championship in Mahabalipuram, where readers can engage with the editorial team and the wider surf community.
Schbang wins Pyng performance mandate; deploys AI-led campaign using google Veo 3
Schbang has secured the performance marketing mandate for Bangalore-based expert discovery platform Pyng, launching a full-funnel campaign powered by Google’s Veo 3. The AI-generated films, crafted without live shoots, address everyday scenarios such as missed workouts and tax season stress to highlight Pyng’s utility in connecting users with over 1,000 verified professionals across fitness, finance, travel, and events. The campaign marks a strategic shift toward fast, frictionless performance creatives that combine cultural relevance with precision targeting. Schbang’s media team is overseeing deployment, variant testing, and spend optimisation, while early metrics indicate strong user engagement and retention.
Movieverse Studios and Beacon Media form alliance to amplify global south storytelling
MovieVerse Studios, part of IN10 Media Network, has joined hands with Beacon Media to launch a global content alliance aimed at promoting narratives from the Global South across multiple formats. The collaboration will focus on feature films, premium series, and digital-first micro-series for platforms like Instagram Reels, TikTok, and YouTube Shorts. The alliance targets audiences across India, Hollywood, the Middle East, Africa, and Latin America, and includes plans to adapt works by Dr. Deepak Chopra and launch a Malayalam feature film. Manini Priyan has been appointed Head of Content at Beacon Media to lead this initiative, which seeks to reshape the global entertainment landscape through culturally resonant and digitally savvy storytelling.
Gullak Money appoints Nikhil Rao as brand advisor to strengthen strategic brand building
Gullak Money, a gold savings app, has onboarded veteran marketer Nikhil Rao as brand advisor to guide the brand’s strategic and creative evolution. With over two decades of experience across Cadbury, Mars Wrigley, and Mondelez Southeast Asia, Nikhil brings expertise in storytelling and consumer brand building, having worked on campaigns like Cadbury’s ‘Shubh Aarambh’ and 5 Star’s ‘Ramesh-Suresh’. In his advisory role, he will collaborate with Gullak’s founding team to refine product positioning, enhance consumer connect, and shape go-to-market strategies. This move supports Gullak’s vision to make digital gold savings mainstream in Indian households, with the platform already facilitating over INR 770 crore in transactions and managing an AUM of INR 615 crore.
Anushka Lewis and Puneet Samtani join Abbey Road Institute Mumbai’s academic leadership
Abbey Road Institute Mumbai, in partnership with Bay Owl Studios, has expanded its academic leadership team ahead of its inaugural cohort with the appointment of Anushka Lewis as academic facilitator and Puneet Samtani as head lecturer. Anushka, a performing artist, educator, and harpist, brings a multi-disciplinary perspective to contemporary music education, while Puneet contributes over 20 years of industry experience from organisations such as Netflix and YRF. Together, they will help shape a curriculum that integrates artistic exploration with professional rigour, reinforcing the institute’s commitment to real-world learning.
Vedanta names Sonal Choithani as group brand head
Sonal Choithani has been appointed group chief brand and communications officer at Vedanta Group. She previously held the same position at Vedanta Limited for five years and spent the past year at Hindustan Zinc. Choithani has over 20 years of experience across corporate communications, brand strategy and reputation management, spanning sectors such as BFSI, consumer goods, electronics, manufacturing, and energy. Her announcement was made via LinkedIn, where she noted the group’s shift towards critical minerals, energy transition metals, oil and gas, and technology as part of Vedanta’s next phase of growth.
Tonic Worldwide wins digital mandate for Monarch brandy
Tilaknagar Industries has appointed Tonic Worldwide as its digital agency of record for Monarch Legacy Edition, the company’s recently launched luxury brandy. The agency will manage the brand’s digital strategy, focusing on awareness and consumer engagement. Tilaknagar Industries, with a 90-year legacy, has a portfolio including Mansion House, Courrier Napoleon, Mansion House Whisky, Madiraa Rum and Blue Lagoon Gin. Monarch Legacy Edition marks its entry into the luxury segment. The account will be managed from Tonic Worldwide’s Mumbai office.
Kritika Agarwal elevated to deputy general manager–brand marketing for Domino’s at Jubilant Foodworks
Kritika Agarwal has been promoted to deputy general manager – brand marketing at Jubilant FoodWorks, where she will continue leading marketing for Domino’s. Her elevation from senior brand marketing manager and social lead follows two years of driving high-impact campaigns and shaping the QSR brand’s consumer engagement. Prior to Domino’s, she spent over four years at OLX, managing brand, digital, and social media marketing for OLX and OLX Autos. With this new role, she brings a blend of traditional brand strategy and digital-first expertise to Domino’s leadership team.
Astra Studios launched by Hombale and Perpetual Capital
Astra Studios has been launched with backing from Hombale Group and Perpetual Capital. The studio is founded by Biren Ghose, RK Chand, Rajarajan Ramakrishnan and Shajy Thomas—former senior executives at MPC, The Mill and Technicolor India. It will focus on integrating creative technology with storytelling across films, series, and brand campaigns. Astra’s capabilities span VFX, generative AI, immersive media, and animation for both streaming and theatrical releases. The company also plans to develop global IPs and original character universes. Hombale Group aims to leverage Astra’s offerings to scale its content franchises across platforms using emerging technologies.
Red Dot Representations partners with Travel Lounge to promote luxury travel in Mauritius
Red Dot Representations has partnered with Mauritius-based Travel Lounge Leisure & Tours to enhance the island’s positioning as a luxury MICE and leisure destination for Indian and global travellers. The collaboration aims to offer curated, sustainable travel experiences by leveraging Travel Lounge’s strong local expertise and Red Dot’s extensive trade network. With Mauritius' appeal as a year-round tropical getaway, the partnership will focus on driving awareness and conversions across new traveller segments, while delivering real-time support to trade partners.
Karma Global appoints Concept PR as communications partner
Karma Management Global Consulting Solutions has appointed Concept PR India Ltd. as its official public relations communications partner. The partnership aims to strengthen Karma Global’s brand visibility and align its narrative across platforms by leveraging Concept PR’s strategic communication expertise. As a labour law and compliance firm with a tech-driven approach, Karma Global seeks to amplify its mission of simplifying workforce governance. Concept PR will support the brand in reaching key stakeholders and enhancing its market presence in India and globally.
Raffles Udaipur appoints Guneeta Duggal as director of sales and marketing
Raffles Udaipur has appointed Guneeta Duggal as director of sales and marketing, bringing over 20 years of experience in luxury hospitality. Duggal will lead the hotel’s sales and marketing strategy to drive growth, elevate guest engagement, and strengthen brand positioning. She joins from JW Marriott Mussoorie, where she delivered record financial performance and led award-winning campaigns. Her career includes senior roles across Marriott International, Starwood Hotels, and Taj Hotels, overseeing global portfolios and strategic partnerships across segments. In her new role, she will focus on enhancing Raffles Udaipur’s market presence and personalised guest experiences.
SW Network wins creative mandate for Anytime Fitness India
SW Network has secured the creative mandate for Anytime Fitness India, the country’s leading fitness chain and part of the world’s largest gym franchise. The agency will lead the brand’s creative strategy and digital communications, focusing on building a stronger content ecosystem and launching community-driven campaigns that highlight consistency and inclusivity in fitness. With over 5,500 clubs globally, Anytime Fitness aims to deepen its India presence through a refreshed, digital-first narrative. The partnership has already begun with SW Network developing a series of upcoming digital campaigns tailored to modern wellness culture.
Truecaller Ads appoints Saraswati Agarwal to lead sales in Middle East and Africa
Truecaller has announced the appointment of Saraswati Agarwal as regional sales head for ad solutions in the Middle East and Africa (MEA), signalling a stronger focus on expanding its advertising business in the region. With over 15 years of experience across digital, luxury, and media sectors at firms including Bloomberg and CNN, Agarwal is tasked with scaling Truecaller’s presence and delivering innovative, performance-led ad solutions. The MEA region, marked by growing smartphone use and digital advertising adoption, is a key growth market for Truecaller Ads, which currently serves 5 billion impressions daily. The platform plans to deepen local partnerships and tap into the region’s young, digital-first demographic with immersive ad formats integrated into its communications app.
