Signify celebrates Ganesh Chaturthi with festive installations across mumbai
Signify marked Ganesh Chaturthi in Mumbai with grand initiatives blending technology, tradition, and community care. The brand installed 400 Ecolink fans at Lalbaugcha Raja pandal to enhance devotees’ comfort during the ten-day festival and illuminated the Bandra-Worli Sea Link with a vibrant lighting display, paying tribute to Mumbai’s cultural heritage. Through these activations, Signify showcased its #BrighterLifeBetterWorld vision, combining innovation and festive spirit to enrich experiences for millions of festival-goers while highlighting its energy-efficient Ecolink fans.
GM Modular celebrates Ganesh Chaturthi with festive music video ‘Morya Morya’
GM Modular has launched a festive music video titled Morya Morya to mark Ganesh Chaturthi, blending vibrant décor, energetic dance, and family bonding. Produced by Royz Media and Entertainment, the video features actress Aaditi Pohankar, actor Mudasir Rashid Bhat, and DIY artist Neetu Jakhar, with GM’s home electrical products seamlessly integrated into the festive narrative. The track, composed by Som Sumon and sung by Devesh, Som, and Baidehi, highlights the celebratory mood through rich instrumentation and vocals. With this initiative, GM Modular reinforces its presence in everyday household moments while celebrating the spirit of togetherness during the festival.
ICICI Lombard launches ‘Scan for Siddhivinayak Bappa’s Darshan’ activation at Mumbai metro
ICICI Lombard has introduced a unique digital activation at the Siddhivinayak Metro Station in Mumbai this Ganesh Chaturthi, offering lakhs of commuters the chance to perform virtual darshan, aarti, and arpan of the revered deity. The initiative merges devotion with digital convenience, allowing people to seek blessings and share festive joy while on the move. With this activation, ICICI Lombard reinforces its cultural connect with the city and strengthens its presence at one of Mumbai’s most significant metro touchpoints.
Fortune Foods creates record-breaking 800-kg modak at Girgaon Cha Raja
Fortune Foods, part of AWL Agri Business Ltd, marked Ganesh Chaturthi 2025 by unveiling an 800-kg modak made entirely with traditional ingredients, officially recognised by the World Record Book of India as the ‘Biggest Modak Using Traditional Ingredients’. Displayed at Girgaon Cha Raja, the giant modak highlighted Fortune’s connection with Indian households and was complemented by extensive on-ground branding across Mumbai and other key cities. The campaign included interactive digital activations, social contests, and influencer amplification, celebrating tradition, culinary heritage, and community devotion during the festival.
Pulse Candy brings ‘My mushak, My wish’ experience to Ganesh Mahotsav
DS Group’s Pulse Candy launched an interactive Ganesh Mahotsav campaign titled ‘My Mushak, My Wish’, marking its fourth consecutive year of association with Lalbaugcha Raja in Mumbai. The centrepiece was a three-foot Mushak installation made from Pulse Candies, where devotees could whisper wishes that triggered a voice-enabled dispenser releasing a Pulse Candy or Pulse Golmol as a symbolic blessing. Additional attractions included a life-size modak crafted from candies and a tattoo corner with Bappa-themed designs. The on-ground celebration extended to Pune, Nagpur, Nashik, Aurangabad, and Jalgaon, while digital activations with contests, stickers, and influencer tie-ups amplified engagement across Maharashtra.
Flipkart Minutes marks Ganesh Chaturthi with digital-first ‘Prasad in minutes’ campaign
Flipkart Minutes, the quick commerce arm of Flipkart, launched a Ganesh Chaturthi campaign combining devotion with convenience by delivering prasad from temples such as Siddhivinayak in Mumbai and Shrimant Dagdusheth in Pune within 10 minutes for just ₹1. Developed with FCB Kinnect, the digital-first film reimagined the Ganesh Aarti using everyday household sounds like claps, taps, and utensil beats, creating an evocative, lyric-free experience. The campaign reinforced Flipkart Minutes’ brand promise of speed while fostering cultural connection through simple, authentic storytelling
Combiflam MS Cream offers relaxation zone for devotees at Lalbaugcha Raja
Combiflam MS Cream introduced a first-of-its-kind ‘Charan Vandana’ relaxation zone at Lalbaugcha Raja during Ganesh Chaturthi, offering devotees complimentary leg massage chairs to ease muscle strain from long queues. The initiative aimed to ensure comfort and rejuvenation before darshan, aligning with the brand’s positioning as a partner in muscle pain relief. Running from 27 August to 5 September 2025, the activation reflected Combiflam MS Cream’s focus on merging care and science to enhance everyday well-being.
Polycab builds people-first installations for Ganesh utsav in Mumbai
Polycab marked Ganesh Chaturthi in Mumbai with functional, community-focused installations at Lalbaugcha Raja and Juhu Beach, enhancing comfort, safety, and accessibility for devotees. At Lalbaugcha Raja, the brand created a ‘Comfort Zone’ at a bus stop, mobile charging stations, a dedicated rest area for police personnel, and an experiential walkway with Polycab fans. At Juhu Beach, safety watch towers supported crowd surveillance during idol immersion. Extending its presence to Pune and Hyderabad, Polycab set up branded gates, banners, LED arches, and police booths with water and charging facilities, reinforcing its commitment to people-first festive engagements.
Gleneagles Hospital partners with Lalbaugcha Raja Mandal for organ donation drive
Gleneagles Hospital, Mumbai, has collaborated with Lalbaugcha Raja Sarvajanik Ganeshotsav Mandal to raise awareness on organ donation during Ganeshotsav. A dedicated pledge stall has been set up at the mandal, enabling lakhs of devotees to learn about organ donation, register, and pledge. The initiative highlights the urgent need to bridge the gap between patients awaiting transplants and available donors, aiming to inspire pledges during one of Mumbai’s most celebrated festivals.
Instamart unveils anamorphic Ganpati installation made of puja items in Mumbai
Instamart, in collaboration with Arthat Studio, has created a large-scale anamorphic Ganpati idol entirely from puja essentials to celebrate Ganesh Chaturthi. The 8-ft-high, 10-ft-deep 3D installation, crafted using over 400 items such as diyas, flowers, coconuts, modaks, and thalis, is on display at Inorbit Mall, Mumbai, from 24th August to 4th September 2025. When viewed through a phone lens, the arrangement transforms into a Ganpati idol, symbolising the availability of festive needs on Instamart. The activation highlights Instamart’s expanded festive assortment, which includes modaks, eco-friendly idols, prasad from renowned temples, and other essentials for upcoming festivals.
Britannia Bourbon and bombay sweet shop introduce limited-edition chocolate modak for Ganesh Chaturthi
Britannia Bourbon has collaborated with Bombay Sweet Shop to launch a festive special, the Bourbon Chocolate Modak, for Ganesh Chaturthi. The limited-edition sweet combines chocolate peda with crushed Bourbon biscuits, filled with Bourbon’s signature choco crème and topped with edible gold. Positioned as a blend of nostalgia and tradition, the creation reimagines the popular biscuit as a festive treat. Available across Mumbai until 6th September through Bombay Sweet Shop outlets, its website, and delivery platforms, the collaboration offers a chocolate-rich twist to traditional modaks this festive season.
Organic Tattva celebrates Ganesh Chaturthi with festive video campaign
Organic Tattva has launched a festive video for Ganesh Chaturthi that highlights the role of organic food in traditional celebrations. Featuring Modak Specialist Reshma More, the film showcases preparations using Organic Tattva’s range of chemical-free products, from crafting modaks with organic flour and jaggery to adorning the puja thali. The campaign reflects the brand’s philosophy of blending tradition with purity and underscores its commitment to promoting healthier, sustainable festive practices rooted in authenticity and care.
ITC Aashirvaad Soul Creations launches #Bappakitayyari for Ganesh Chaturthi
ITC’s Aashirvaad Soul Creations has rolled out its #BappaKiTayyari campaign for Ganesh Chaturthi, offering devotees a blend of convenience and tradition. The initiative addresses common festive challenges such as scattered aarti verses and inconsistent regional versions by providing a WhatsApp-enabled aarti booklet in Hindi and English. From 23rd August 2025, every delivery from Aashirvaad Soul Creations will carry a QR code card, enabling consumers to instantly access the booklet along with festive treats. Designed to ensure stress-free preparations, the campaign reinforces the brand’s role as a thoughtful companion for the 11-day celebrations.
Sunny cooking oil celebrates Ganesh Chaturthi with ‘Letter to bappa’ film
Sunny cooking oil has released a festive film titled Letter to Bappa, conceptualised by AlphaX, capturing the emotions of families reuniting during Ganesh Chaturthi. The three-minute narrative follows a young girl travelling from city to village, highlighting the warmth of shared meals, laughter, and devotion. Anchored in the child’s heartfelt letter to Lord Ganesha, the film reflects how food brings generations together, with Sunny Oil positioned at the centre of these celebrations under its promise, Life aapki, recipe aapki.
