Campaign India Team
Apr 28, 2010

Zee creeps up on STAR Plus

Zee TV closed in on leader STAR Plus in week 17 with 284 GRPs (TAM, HSM, CS 4+), just 14 GRPs behind STAR Plus at 298 GRPs.Colors made the lead pack crowded with 276 GRPs.Sony was at 146 GRPs, Imagine at 97 and SAB TV at 74 GRPs.The next week should see more volatility, given the end of IPL season 3 and the rash of new shows on almost all the GECs.

Zee creeps up on STAR Plus

Zee TV closed in on leader STAR Plus in week 17 with 284 GRPs (TAM, HSM, CS 4+), just 14 GRPs behind STAR Plus at 298 GRPs.
Colors made the lead pack crowded with 276 GRPs.

Sony was at 146 GRPs, Imagine at 97 and SAB TV at 74 GRPs.

The next week should see more volatility, given the end of IPL season 3 and the rash of new shows on almost all the GECs.

Track GEC ratings in 2010:


Week 16 Week 15 Week 14  Week 13 Week 12 Week 11 Week 10 Week 9 Week 8 Week 7 Week 6 Week 5 Week 4 Week 3 Week 2 Week 1 


 

Source:
Campaign India

Related Articles

Just Published

18 hours ago

M+C Saatchi buys women’s sports agency

M+C Saatchi Sport & Entertainment has strengthened its sports consultancy offer with the acquisition of Women’s Sports Group.

19 hours ago

IPA warns of 'death spiral' as marketers prioritise ...

Analysis of the IPA Databank finds budget is eight times more important than ROI when it comes to driving effectiveness.

19 hours ago

Brand suitability is key: IAS on AI's role in ...

Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.

22 hours ago

India’s video split: Short clips surge, long form ...

As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both together.