Cleartrip, a Flipkart company and an online travel platform, has appointed Pallavi Saxena as chief marketing and revenue officer (CMRO). The appointment strengthens the company’s leadership team as it focuses on accelerating growth and strengthening its brand position in India’s competitive online travel category.
In her new role, Saxena will lead Cleartrip’s marketing and growth planning and insights charters. Her mandate includes building a more integrated approach across marketing, revenue generation and customer growth to support the platform’s next phase of expansion.
Saxena joins Cleartrip from Flipkart, where she spent over a decade working across several high-impact business categories. Most recently, she served as senior director leading the marketing, revenue and customer growth function in the Lifestyle category. During her tenure, she worked on scaling customer-centric strategies, category development and data-driven growth initiatives.
Her experience spans customer-first marketing strategy, category building and performance-led growth planning, areas that are expected to play a key role in Cleartrip’s marketing and business expansion strategy.
Manjari Singhal, chief growth and business officer, Cleartrip, said, “Pallavi joining us comes at an important phase for Cleartrip. Having spent over a decade at Flipkart, she deeply understands the ethos of building at scale, moving with speed and staying customer-first, which is core to how we operate. As we sharpen our focus on building a stronger, more differentiated travel brand, we need marketing and revenue to work more closely and with sharper accountability. Pallavi brings the right mix of data-led thinking, brand instinct and execution strength to help us unlock the next phase of growth.”
As CMRO, Saxena will focus on strengthening brand recall, improving marketing efficiency and aligning revenue strategy with Cleartrip’s broader customer engagement initiatives. Her role will involve integrating marketing and revenue functions to support sustainable growth and stronger customer relationships.
Sharing her perspective on the new role, Pallavi Saxena, chief marketing and revenue officer, Cleartrip, said, “Cleartrip is at an exciting stage of its journey. Travel is becoming more experience-led and more competitive, and that calls for sharper storytelling, stronger brand recall and smarter revenue strategy. My priority will be to build an integrated marketing and revenue engine that puts the customer first, improving efficiency to fuel our next leg of growth. I’m looking forward to working with the team to take Cleartrip to its next chapter.”
Launched in July 2006, Cleartrip Pvt Ltd. has grown into a travel technology platform in India. In April 2021, Flipkart acquired a majority stake in the company, integrating the travel platform into its broader ecosystem.
According to a study by VIDEC, Cleartrip recently emerged as the no. 2 OTA player in India. The appointment of Saxena is expected to further strengthen the company’s marketing and revenue capabilities as it seeks to expand its position in the online travel segment.
