Arati Rao
Apr 30, 2011

Your weekend reading list

This week Sonal Dabral, managing partner, India and head of creative, Asia, Bates 141 tells us what he's been reading

Your weekend reading list

Here's what Sonal Dabral, managing partner, India and head of creative, Asia, Bates 141 recommends. 

“I am a voracious reader: I devour every word I lay eyes on. Be it in print or online. For the weekend, it's Straits Times, Business Times and Financial Times when I am in Singapore. And Times of India, Economic Times and loads of magazines when in India. and are a must whenever I'm in front of a computer."
"Right now I'm flitting between three: Freedom, about the life of an American family, by Jonathan Franzen; The Emperor of All Maladies, a history of cancer by Dr. Siddhartha Mukherjee; and India after Gandhi, a wonderful survey of our country's recent history, by Dr. Ramachandra Guha. All three are thick, so were a bit daunting to begin with but now I'm totally immersed. Highly recommended.
"Next on my list is Jerry Della Femina's 'From Those Wonderful People Who Gave You Pearl Harbour' -- published in 1971, now re-issued because it's one of the inspirations for Mad Men. Anyone in a creative profession needs to feed his or her mind with anything and everything without biases. That's why I like reading anyone and everyone from Mast Ram to Maupassant, and urge others to do the same."
Campaign India

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