Campaign India Team
Oct 16, 2010

Your weekend reading list:

Kaizad Pardiwalla, EVP, Bates141 recommends McDonald’s: Behind the Arches by John Love

Your weekend reading list:

Kaizad Pardiwalla, executive vice president, Bates141 is currently reading Behind the Arches by John Love. 

“McDonald's is an iconic as well as very successful brand worldwide. So this is a book in which reasons for their success have been put down. It’s a simple book talking about their strategy. They’re the master of innovation and this book doesn’t only have the reasons for the success it shared in the US but also on how they moved to Russia and Eastern Europe.”

Source:
Campaign India

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