Kaizad Pardiwalla, EVP, Bates141 recommends McDonald’s: Behind the Arches by John Love
Kaizad Pardiwalla, executive vice president, Bates141 is currently reading Behind the Arches by John Love.
“McDonald's is an iconic as well as very successful brand worldwide. So this is a book in which reasons for their success have been put down. It’s a simple book talking about their strategy. They’re the master of innovation and this book doesn’t only have the reasons for the success it shared in the US but also on how they moved to Russia and Eastern Europe.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Share price dives on unscheduled trading update.
As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.
Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
