Advertising
Campaign India Team
Dec 13, 2022

Year-ender 2022: Use cultural experts while drafting communication in local languages - Harikrishnan Pillai

Campaign India ends the year by asking the industry what they don't want to see next year, the most-used jargon, the best piece of work from 2022, how they maintained a work-life balance, and more...

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Brands must back women’s sport’s future, not just fame

5 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

9 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

10 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Related Articles

Year-ender 2022: Humour eases tension - Abhishek Karnani
Media
Dec 30, 2022
Campaign India Team

Year-ender 2022: Humour eases tension - Abhishek ...

Year-ender 2022: PR industry needs to reinvent itself - Ameer Ismail
PR
Dec 19, 2022
Campaign India Team

Year-ender 2022: PR industry needs to reinvent ...

Year-ender 2022: Never take anything for granted, especially advertising budgets - Sanjay Mehta
Advertising
Jan 02, 2023
Campaign India Team

Year-ender 2022: Never take anything for granted, ...

Year-ender 2022: Don't want to see ads that use fear-mongering - Kartik Kalla
Media
Dec 30, 2022
Campaign India Team

Year-ender 2022: Don't want to see ads that use ...

Just Published

McCann hits the right note with Hero Splendor’s life symphony
The Work
1 hour ago
Campaign India Team

McCann hits the right note with Hero Splendor’s ...

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Global media inflation to hit decade low, APAC markets stabilise
Advertising
3 hours ago
Staff Reporters

Global media inflation to hit decade low, APAC ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Museum of Solutions launches ‘Playground of Possibilities’ celebrating children’s imagination
Advertising
4 hours ago
Campaign India Team

Museum of Solutions launches ‘Playground of ...

It spotlights play as the spark for curiosity, creativity, and problem-solving.

DSP Mutual Fund launches ‘No More’ campaign for smarter investing
Advertising
5 hours ago
Campaign India Team

DSP Mutual Fund launches ‘No More’ campaign for ...

DSP Mutual Fund introduces ‘No More’, an investor education initiative highlighting the risks of impulsive financial decisions.