Campaign India Team
Dec 30, 2022

Year-ender 2022: Humour eases tension - Abhishek Karnani

Campaign India ends the year by asking the industry what they don't want to see next year, the most-used jargon, the best piece of work from 2022, how they maintained a work-life balance, and more...

Year-ender 2022: Humour eases tension - Abhishek Karnani

Like every year, Campaign India is celebrating the last month of the year by engaging with industry leaders and asking them about the year gone by.

 

This is what, Abhishek Karnani, director, The Free Press Journal, had to say:

 

What do you not want to see in advertising next year?

 

More focus on inclusion, this includes reduction in inequality, gender parity and living together harmoniously irrespective of race, colour and creed. 

 

Looking at the humorous side of life. Humour eases tension. 

 

Your favourite ad campaign from 2022?

 

Cadbury Celebration (Good Luck Girls).

A learning from this year?

 

Never put all your eggs in one basket – look how top favourites like crypto, US Dollar, British Pound, oil and other commodities have tumbled. 

 

Were you able to maintain your work-life balance this year? If yes, how? If not, how do you plan to correct it next year?

 

To a great extent, yes, by focusing on inner peace.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

3 hours ago

The CMO's MO: Kia Motors' Shakti Upadhyay on ...

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia Motors India into a provider of sustainable mobility solutions.

6 hours ago

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

6 hours ago

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.