Grazia, a style magazine originally from Italy, has launched its India edition. The magazine has been brought to India by Worldwide Media (WWM). Grazia India will be the ninth edition of the magazine around the world and will be launched across 25 cities. Nandini Bhalla has been roped in as the editor of the magazine in India, which will be a monthly.
In Italy, Grazia is published by the Mondadori Group. The group has plans to achieve almost half of its revenues outside Italy this year, mainly from places like India, Australia and France where it has recently launched its editions. The company is also looking at a Chinese edition by the end of the year or early 2009.
Grazia India is positioned as the ‘thinking woman’s magazine’. It will cover latest trends, Indian and international designers, must-know shopping spots and style tips. "Grazia decided to partner WWM in India because no one understands the modern Indian woman better than us. Grazia is the authoritative style magazine, but it does not preach. Its friendly tone will appeal to the confident woman of today," says Tarun Rai, CEO, WWM (pictured).
It may be noted that Worldwide Media is a joint venture between Times of India’s owner Bennett & Coleman and BBC Worldwide. WWM also produces women’s monthly magazine Femina.
