Bollywood star Suniel Shetty has been appointed as the brand ambassador for the upcoming World Series Hockey. Shetty will do extensive promotions for the most-awaited landmark hockey championship.
On his appointment as brand ambassador, Shetty said, “World Series Hockey is an idea whose time has come. Hockey is the only sport that has brought glory to India on numerous occasions at the Olympics, and the time has come for us to recognize and support the sport through a world-class league featuring all the global champions.”
He added, “As a passionate hockey fan, it doesn’t get better than becoming the brand ambassador and spreading awareness about the biggest hockey tournament in the world. WSH is truly a whole new ball game and I’m delighted to be a part of it.”
On Shetty's appointment, Yannick Colaco, chief operating officer, Nimbus Sport, said, “We are thrilled to have Anna (Suniel Shetty) as the WSH brand ambassador. He is one of the few actor-celebrities committed to promoting sports and his fondness for hockey in particular is well known. We look forward to a win-win partnership and will launch an aggressive 360-degree consumer marketing campaign shortly.”
The WSH will be held from February 29 to April 2, 2012, and will involve 200 Indian and international players.