Weekend Wrap: 29 June

First Partners wins Maxxis Tyres' PR mandate

 

Tyre manufacturer, Maxxis Rubber India has assigned its PR mandate to First Partners Communications following a multi-agency pitch. First Partners’ mandate involves supporting Maxxis Tyres corporate communication and brand initiatives across all Maxxis offerings in India.

 

Upal Ganguli joins iCubesWire

 

iCubesWire has announced the appointment of Upal Ganguli as senior account and creative director for its head office in Gurugram. In a career spanning 10 years he has also worked with DDB Mudra Group and Grapes Digital.

 

Disha Patani to endorse Nescafe

 

Nestlé India has announced an association with actor, Disha Patani to promote its Nescafe ready-to-drink. This is the first time a celebrity has been roped in for the drink which comes in two flavours - 'Chilled Latte' and 'Intense Cafe'. 

 

Samadhura Group appoints MS Dhoni as brand ambassador

 

Sumadhura Group, a Bengaluru based realty firm, has appointed Mahendra Singh Dhoni as its first brand ambassador to represent the brand in all their national campaigns, in a multi-year engagement. 

 

Sharp gets Rohit Sharma as brand ambassador

 

Sharp TVs is re-launching in India with brand ambassador Rohit Sharma. The brand will soon be launching its range of 'Aquos LED TVs'. 

 

Xaxis and Vidooly partner to protect Indian advertisers on YouTube 

 

Vidooly, a video marketing analytics platform, has partnered with Xaxis to launch an artificial intelligence brand safety tool for the latter's customers. The tool analyses all YouTube content to ensure contextual safety for specific brand values, enabling the prevention of ad placement in pornography, violence, illegal acts, communal videos and other suggestive content which could adversely affect brand’s reputation.