Xiaomi India appoints Disha Patani as brand ambassador

Xiaomi India has announced the appointment of actor Disha Patani as brand ambassador for its range of audio and mobile accessories. 

 

To highlight this association, the brand will roll out a campaign featuring Patani to showcase its Redmi Buds 4 Active, wireless earphones. 

 

Anuj Sharma, chief marketing officer, Xiaomi India, said, “Disha Patani's dynamic and energetic personality aligns perfectly with the essence of Redmi audio and mobile accessories, as reflected in our tagline, 'rise. Never fall'. We are confident that our collaboration with Disha will elevate our brand ethos and further establish strong connections with our customers.”