Weekend Wrap: 25 September

In the news: Aakash Educational Services, Acer, Bconnect, Blitzpoker, Dr Rhazes, Joy, Myntra, Puretech Digital, The Better Home

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Several brand ambassador appointments made during the week

Aakash Educational Services appoints Yuvraj Singh

Aakash Educational Services has announced the appointment of Yuvraj Singh as its brand ambassador. The cricketer will promote the company and its brands including Aakash Institute, Aakash IIT-JEE, Aakash Digital and Meritnation. As the face of Aakash, Singh will lead the brand's 'success is waiting' campaign for Aakash Digital which has been conceptualised by Cheil India.

Acer India signs Sonu Sood

Acer has appointed Sonu Sood as its brand ambassador. The brand believes Sood's 'dependable' characteristic during the pandemic will help show the brand in the same light.

Sourav Ganguly for Dr Rhazes

Dr Rhazes has signed Sourav Ganguly as its brand ambassador. Coming from the house of Singapore-based FMCG company, Believe PTE, the brand has launched two products - 2-hour Ultra Protect Gel and 7-days Surface Disinfectant Shield. Ganguly features in a campaign that highlights the importance of proactive and continuous protection in our daily lives.

DrinkPrime assigns PR mandate to Bconnect

DrinkPrime has appointed Bconnect Communication to manage its external communication activities pan India. DrinkPrime is a subscription-based water solution organisation based in Bengaluru.

Joy Personal Care signs Kriti Sanon as brand ambassador

Skincare brand Joy has announced Bollywood actress Kriti Sanon as its brand ambassador. Sanon will endorse the brand’s entire facewash product portfolio.

Disha Patani is Myntra's 'beauty' brand ambassador

Myntra has announced the appointment of Disha Patani as its beauty brand ambassador. According to a statement from Myntra, her interactive social media presence along with her style quotient will help the e-commerce retailer enter wider geographies while driving recall for the category at scale.

Blitzpoker gets Dinesh Karthik

Dan Bilzerian’s Blitzpoker has appointed Dinesh Karthik as brand ambassador to launch the Blitz Premier League (BPL). Blitz Premier League is an online poker tournament which kicked off on 21 September.

Vijay Sales appoints Puretech Digital

Electronic retail chain Vijay Sales has announced the appointment of Puretech Digital to handle its search engine optimisation and digital content. Vijay Sales is based in Mumbai with stores across Western, Southern and Northern India.

Dia Mirza to be the face of The Better Home

The Better Home, a player in the subscription eco-friendly home cleaners space has partnered with Bollywood actor, UN Environment Goodwill Ambassador, UN Secretary General’s SDGs Advocate, and Wildlife Trust of India ambassador Dia Mirza as brand ambassador. Mirza will endorse their range of eco-friendly home care products.

Source:

Campaign India