Youthbeat, the youth and creator-focused division of SW Network, has secured the ‘Myntra Style Squad’ campaign for Myntra. The mandate centres on building a curated collective of fashion influencers to drive creator-led storytelling and strengthen the brand’s influence among young consumers.
As part of the engagement, Youthbeat will assemble and manage a dedicated squad of creators spanning fashion, lifestyle and youth culture. The objective is to deliver authentic, creator-first content aligned with the way young audiences discover and engage with fashion. The agency will focus on building a structured, long-term content journey designed to ensure consistency, relevance and measurable impact.
Raghav Bagai, co-founder, Youthbeat, said, “We are thrilled to partner with Myntra once again and support their mission of strengthening digital fashion culture. With a powerful line-up of talented creators and a long-term, structured content journey, we aim to craft engaging and trend-forward narratives that resonate with Myntra’s audience. Our focus is on delivering consistent impact while driving measurable value.”
The campaign positions creators at the centre of fashion discovery, reflecting a broader shift in how young consumers interact with brands. Youthbeat will leverage its creator network to shape narratives that balance cultural relevance with trend awareness, ensuring the content feels current and relatable.
Shubham Chawla, business head – creator and influencer vertical, Youthbeat, said, “Creators today play a powerful role in shaping fashion discovery and purchase decisions among young consumers. With the Myntra Style Squad, our goal is to build a high-impact creator ecosystem that blends cultural relevance, trend awareness, and authentic storytelling. By combining Myntra’s strong fashion authority with our creator-first approach, we aim to deliver content that not only inspires but also drives meaningful engagement and long-term brand affinity.”
For Myntra, creator-led storytelling continues to be a strategic growth lever within the fashion category. The brand is seeking to amplify its social voice and extend its cultural footprint through partnerships that prioritise authenticity and audience insight.
Monalisa Panda, head of social, Myntra, said, “Creator-led storytelling continues to be a key growth driver for the fashion category. Partnering with agencies that deeply understand consumer behaviour and prioritise authenticity in content is crucial. Youthbeat’s proven track record and strong creator network make them an ideal partner for the Myntra Style Squad initiative. We look forward to amplifying our brand voice and unlocking new possibilities together.”
Youthbeat has delivered large-scale influencer campaigns across categories, positioning itself as a partner for brands investing in content and community-led growth. The ‘Myntra Style Squad’ initiative signals a continued emphasis on structured creator ecosystems and sustained engagement, rather than one-off collaborations.
By formalising a dedicated squad, the partnership aims to embed creator influence into Myntra’s ongoing marketing framework, supporting long-term brand affinity and measurable digital impact across India.
