Campaign India Team
Jun 27, 2018

Wavemaker wins social and creative mandate for Tata Global Beverages

The account was won post a multi-agency pitch.

Wavemaker wins social and creative mandate for Tata Global Beverages
Wavemaker India has won the creative and social media mandate for Tata Global Beverages’ tea and coffee brands in India.
 
The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages on social media, developing a social media strategy, and strengthening Tata Global Beverages’ position in the category.
 
Sonia Serrao, global media lead, Tata Global Beverages said, “As part of a move to consolidate the social media mandate for our India tea and coffee brands we evaluated multiple agencies. We look forward to a great association with team Wavemaker. Their passion towards the brand and ideas were in-sync with our brand philosophy.”
 
Kishan Kumar MS, managing partner, Wavemaker India said, “Working with Tata Global Beverages has always been a great experience for us. We are extremely delighted to be their social and creative partner. We are looking forward to creating engaging and compelling campaigns for TGBL brands”.
Source:
Campaign India

Related Articles

Just Published

9 hours ago

'Priceless' pivot: How Mastercard took exclusive ...

Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.

11 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

14 hours ago

Lay's pays tribute to the heroes behind the #Heartwork

Watch the film conceptualised by WPP India here

14 hours ago

Sorrell warns of homogenous purpose campaigns, says ...

In a wide-ranging live session during Campaign Connect, the former boss of WPP spoke to the acceleration of digital and responded to the 'distressing' situation unfolding in the US.