Wavemaker India has won the creative and social media mandate for Tata Global Beverages’ tea and coffee brands in India.
The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages on social media, developing a social media strategy, and strengthening Tata Global Beverages’ position in the category.
Sonia Serrao, global media lead, Tata Global Beverages said, “As part of a move to consolidate the social media mandate for our India tea and coffee brands we evaluated multiple agencies. We look forward to a great association with team Wavemaker. Their passion towards the brand and ideas were in-sync with our brand philosophy.”
Kishan Kumar MS, managing partner, Wavemaker India said, “Working with Tata Global Beverages has always been a great experience for us. We are extremely delighted to be their social and creative partner. We are looking forward to creating engaging and compelling campaigns for TGBL brands”.