Vedant Kedia

Not just a pour: The currency fuelling India’s alcobev boom
Advertising
6 hours ago
Vedant Kedia

Not just a pour: The currency fuelling India’s ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

3 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

When creativity meets code: The human algorithm problem

4 When creativity meets code: The human algorithm problem

Trust is the new creative brief

5 Trust is the new creative brief

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

7 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Five rules for crafting a high-impact festive campaign

8 Five rules for crafting a high-impact festive campaign

Apple keeps crown as world’s top brand, even as value slips

9 Apple keeps crown as world’s top brand, even as value slips

Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

10 Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030