Dentsu Impact has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold among others.
Puneet Das, VP, marketing, Tata Global Beverages India said, “At Tata Global Beverages, it is our endeavour to remain at the cutting edge of digital marketing through innovative use of the medium. As we continue forward on our digital journey, we are happy to sign up with Dentsu Impact as our digital creative partner. We believe that their strategic and creative capabilities are a good complement to our digital agenda and we look forward to creating exciting work that will resonate strongly with today’s digital consumer.”
Amit Wadhwa, president, Dentsu Impact said, “With the consumer and the media landscape changing rapidly, brands are evolving too. With this evolution, it is extremely important for agencies to re-invent through expertise and ideas and, when you win businesses through this fresh thinking, you know you are on the right path.”
Soumitra Karnik, CCO, Dentsu Impact said, “Winning a Tata business and that too in a highly competitive region like Bangalore is not everyone’s cup of tea - we were told this when we were working on the pitch. We pride ourselves in being strategically and creatively very strong, especially when it comes to integrated ideas. We look forward to a great partnership with Tata Global Beverages. Watch out for what brews next.”
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