Marketing
Staff Reporters
9 hours ago

Tech-first agencies are reshaping APAC's marketing models for SMEs

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

3 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

When creativity meets code: The human algorithm problem

4 When creativity meets code: The human algorithm problem

Trust is the new creative brief

5 Trust is the new creative brief

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

7 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Five rules for crafting a high-impact festive campaign

8 Five rules for crafting a high-impact festive campaign

Apple keeps crown as world’s top brand, even as value slips

9 Apple keeps crown as world’s top brand, even as value slips

Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

10 Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

Related Articles

Meta aims to fully automate ad creation with AI by 2026
Media
Jun 03, 2025
Matthew Keegan

Meta aims to fully automate ad creation with AI by 2026

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
Advertising
Jun 06, 2025
Matthew Keegan

Meta's AI advertising takeover: Will it reshape ...

Meta’s next ad frontier: AI meets creators
Advertising
Oct 08, 2025
Campaign India Team

Meta’s next ad frontier: AI meets creators

Meta rolls out festive tools for India’s ad market
Advertising
Sep 05, 2025
Campaign India Team

Meta rolls out festive tools for India’s ad market

Just Published

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor
Media
3 hours ago
Campaign India Team

NDTV appoints Sucherita Kukreti as Senior Executive ...

NDTV has announced the appointment of Sucherita Kukreti as Senior Executive Editor & Prime Time Anchor, NDTV India.

Not just a pour: The currency fuelling India’s alcobev boom
Advertising
8 hours ago
Vedant Kedia

Not just a pour: The currency fuelling India’s ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.

Omnicom looks to scale back DDB network amid ‘rigorous’ review of brands
Advertising
9 hours ago
Lucy Shelley

Omnicom looks to scale back DDB network amid ...

76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.

How Marriott is turning K-pop fandom into a loyalty machine
Marketing
9 hours ago
Nikita Mishra

How Marriott is turning K-pop fandom into a loyalty ...

When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play.