.jpg&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Oct 17, 2025
Five rules for crafting a high-impact festive campaign
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Oct 17, 2025
When the sellers of joy become its custodians
Marketing
Sep 01, 2025
Festive marketing in 2025: Premiumisation, ...
Just Published
Advertising
1 day ago
Brands turn up the festive glow in Diwali ads
This Diwali, brands trade celebrity glitter for everyday warmth, spotlighting friendship, laughter, and shared moments in campaigns built on emotional clarity.
Advertising
3 days ago
Campaign roundup: Week of 20 October
The latest ad films and campaigns from brands like Triumph, Interio by Godrej, Piramal Pharma, The Hindu, District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.
Advertising
Oct 18, 2025
Moves and wins: Week of 20 October
Our weekly roundup of the latest appointments and account wins from Garage Worldwide, Tata Consumer Products, Bold & Beyond, Nas Daily, Infectious Advertising and many more.
Advertising
Oct 17, 2025
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
