Advertising In-Depth
Lucy Shelley Gideon Spanier
Oct 30, 2025

Omnicom looks to scale back DDB network amid ‘rigorous’ review of brands

76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.

Speculation about DDB has been swirling after a Latin American trade publication reported it would be dissolved as part of Omnicom’s takeover of Interpublic.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adani seeks single agency for INR 600-crore media overhaul

1 Adani seeks single agency for INR 600-crore media overhaul

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

3 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

5 Birla Opus Calista showcases stain resistance in new campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

6 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom warns staff in-office requirement will ‘increase over time’

10 Omnicom warns staff in-office requirement will ‘increase over time’

Related Articles

The new Omnicom, post IPG acquisition: The end of an era?
Advertising
Dec 08, 2025
Campaign India Team

The new Omnicom, post IPG acquisition: The end of ...

Chaka Sobhani set for new role after Omnicom acquires IPG
Advertising
Dec 01, 2025
Will Green

Chaka Sobhani set for new role after Omnicom ...

Omnicom-IPG merger: Innovation driver or competition crusher?
Advertising
Dec 10, 2024
Little Yadav

Omnicom-IPG merger: Innovation driver or competition...

Clean Creatives highlights fossil fuel risks in Omnicom-IPG merger
Advertising
Mar 11, 2025
Alessandra Scotto di Santolo

Clean Creatives highlights fossil fuel risks in ...

Just Published

NDTV Indian of the Year 2025 to bring together leaders across business, sport, and culture
Advertising
21 minutes ago
Content Labs

NDTV Indian of the Year 2025 to bring together ...

NDTV Indian of the Year has been running for over two decades now, and it's maintained something most awards lose over time: credibility.

India’s digital ecosystem needs an overhaul
Advertising
54 minutes ago
Dr Vikas Katoch

India’s digital ecosystem needs an overhaul

The recently notified Digital Personal Data Protection (DPDP) Rules could result in a more robust, transparent, trust-led ecosystem.

When Don met John
Advertising
2 hours ago
Rahul daCunha

When Don met John

John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a bid for one of the best creative minds? Rahul daCunha imagines a conversation between the two

Magnum Ice Cream Company confirms £332m global media appointment
Advertising
3 hours ago
Beau Jackson

Magnum Ice Cream Company confirms £332m global ...

Move will support brand's integration of 'advanced AI' in its marketing.