Advertising In-Depth
Lucy Shelley Gideon Spanier
Oct 30, 2025

Omnicom looks to scale back DDB network amid ‘rigorous’ review of brands

76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.

Speculation about DDB has been swirling after a Latin American trade publication reported it would be dissolved as part of Omnicom’s takeover of Interpublic.

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