The organisers of the WARC Awards have announced the shortlists for the 2019 edition.
A total of 82 campaigns have been shortlisted across four categories. India has 14 shortlists.
Effective Content Strategy
DDB Mudra Group has three shortlists in this category for work done for Big Bazaar, Puma and Stayfree.
Effective Use of Brand Purpose
DDB Mudra has three shortlists in this category too. Two pieces of work done for Stayfree and an entry for Inorbit Mall are in contention.
McCann Worldgroup India has two shortlists for Dettol and Harpic.
Mindshare has a shortlist for Lifebuoy.
Effective Innovation category
McCann Worldgroup India has all four shortlists for the country in this category. They come for Paytm, Kwality Dairy, Ikea and Incredible India.
Effective Social Strategy category
DDB Mudra has India's only shortlist in this category. The shortlist comes for work done for Johnson's Baby.