Campaign India Team
Apr 13, 2011

WARC Asian Strategy Prize receives 140 entries

Indian brands and agencies were the leading source of entries

WARC Asian Strategy Prize receives 140 entries

Almost 140 examples of great marketing insight have been entered into the inaugural Warc Prize for Asian Strategy.

Indian brands and agencies were the leading source of entries, with more than 40 case studies either on or including Indian marketing. In total, the cases in the competition cover 14 Asian countries or territories. In terms of product sector, mobile is the best-represented in the Prize, which is said to reflect the rapid growth of mobile services across the region. More than 20 cases were built around mobile providers or handset brands.

The entries will now be processed and sent to a panel of 14 judges. The judges, comprising eight senior client marketers and six agency-side strategy experts, will be led by Prize chairman Miles Young, worldwide chief executive officer of Ogilvy & Mather.

Young, who in a video interview argued that good strategy was growing in importance in Asian marketing, commented, “140 entries is a stunning number, completely exceeding our expectations. It suggests that there is mood and a current which Warc is catching.”

After the judges have scored the entries, a list of finalists will be unveiled, before the $5,000 Prize is awarded to the author of the winning paper. All entries that meet the key information requirements will be published on Warc.com.

“The Prize entries really showcase the sophistication of Asian marketing,” said David Tiltman, Warc’s international editor. “As a collection of best practice, they will form a fantastic resource for marketers and agencies in the region, and should deliver some real insights into Asian consumers and Asian brands.”

Find out more about the Prize here. For any other prize-related queries please email warcprizeasia@warc.com.

Source:
Campaign India

Related Articles

Just Published

9 hours ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

10 hours ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

10 hours ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

10 hours ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here