Campaign India Team
May 20, 2010

Walt Disney Company India announces senior level restructuring

The Walt Disney Company India has announced three expanded strategic leadership roles in order to grow the Disney brand in India. The announcement was made by Mahesh Samat, managing director of the company.

Walt Disney Company India announces senior level restructuring

The Walt Disney Company India has announced three expanded strategic leadership roles in order to grow the Disney brand in India.

The announcement was made by Mahesh Samat, managing director of the company.

"In our continued efforts to deliver an unparalleled family-focused Disney entertainment experience to Indian consumers, we believe investing in our people is paramount. With the expanded responsibilities of key functions, I am confident that together our teams will continue to bring alive the Disney magic to many more Indian kids and families," said Samat.

Retail has emerged as an integral part of Disney’s consumer products business. In order to meet the fast changing tastes of consumers and expanding retail footprint, Roshini Bakshi, has been promoted to vice president, consumer products, publishing and retail.

In this role, Bakshi will oversee all of Disney’s retail interests and continue to be responsible for creating and executing strategy for both the consumer products and publishing businesses, in addition to retail. Bakshi has been with Disney for over four years and has played a critical role in building the Disney consumer products and publishing business in India.

With over 300 million movie admissions each year, the Studios business is one of the key growth drivers for the Disney brand. With the growing appetite for local content, Swati Shetty has been promoted to executive director, theatrical productions and acquisitions, Walt Disney Studios International Production (India), responsible for creative and production efforts and managing talent relationships for local projects. Over the past five years, Shetty has played key roles including advertising sales and content syndication.

Vijay Subramaniam has been promoted to executive director, Disney India Media Solutions and Alliances (DIMSA). Subramaniam has been instrumental in driving the ad sales function for the Disney network of television channels and in this new role, he will be responsible for identifying commercial opportunities across all the Disney businesses (including TV, studios, merchandising, publishing, mobile, internet and live events) in India to better align our advertisers and brand partners.

Source:
Campaign India