Campaign India Team
Jun 17, 2011

Vaswani Group appoints MPG

The agency's Bangalore office will handle the account

Vaswani Group appoints MPG

MPG India has been appointed the media AOR of real estate player, Vaswani Group. The agency's Bangalore office will handle the account. The business was won following a multi-agency pitch.
MPG will be developing a media planning and buying strategy towards building a new brand for the group - The Vaswani Reserve .

On MPG’s appointment, Joseph Angelo, general manager, marketing, Vaswani Group, said: “We felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion instilled in us the confidence to believe that this will be a successful partnership.”

On the account win, Anita Nayyar, CEO of MPG South Asia, said, “It is a great privilege to be working with a very professional set of clients from Vaswani Group. The real estate space is booming in our country and the company has already created a niche for itself in commercial and residential property development arena. Partnering them in their journey is exciting and we are looking to play an important role in their next phase of growth. "

She added, "One of the factors that helped us win this business was our strategic approach to communication mix using our proprietary tools. We made very targeted recommendations especially for consumer activation program.”

Campaign India

Related Articles

Just Published

3 hours ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

5 hours ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

6 hours ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

6 hours ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here