MPG India has been appointed the media AOR of real estate player, Vaswani Group. The agency's Bangalore office will handle the account. The business was won following a multi-agency pitch.
MPG will be developing a media planning and buying strategy towards building a new brand for the group - The Vaswani Reserve .
On MPG’s appointment, Joseph Angelo, general manager, marketing, Vaswani Group, said: “We felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion instilled in us the confidence to believe that this will be a successful partnership.”
On the account win, Anita Nayyar, CEO of MPG South Asia, said, “It is a great privilege to be working with a very professional set of clients from Vaswani Group. The real estate space is booming in our country and the company has already created a niche for itself in commercial and residential property development arena. Partnering them in their journey is exciting and we are looking to play an important role in their next phase of growth. "
She added, "One of the factors that helped us win this business was our strategic approach to communication mix using our proprietary tools. We made very targeted recommendations especially for consumer activation program.”