Arati Rao
Oct 13, 2011

Updated: Creativeland Asia bags two verticals of Godrej

The agency has won the creative mandate of Godrej hair colour and a new product line

Updated: Creativeland Asia bags two verticals of Godrej

Creativeland Asia has added two verticals of Godrej to its kitty - these would be of Godrej hair colour and an air freshener.

Ogilvy & Mather was the incumbent agency for Godrej hair colour, while the air freshener, which will be for cars and homes, is a fresh launch in the Indian market.

Commenting on the win, Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, said, “Godrej is one of India’s most trusted and prestigious brands, and it gives me great pleasure to see them place an immense faith in Creativeland Asia. I am also excited about the opportunity to launch their new product line. We are looking ahead to this partnership and are certain that our work culture and beliefs will match the unsurpassed legacy of brand Godrej.”

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Optiminastic Media launches digital influencer ...

Called Click2Collab, the platform aims to link influencers to brands and agencies

8 hours ago

With mixed travel recovery in Apac, Hilton focuses ...

Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director

9 hours ago

Anushka Sharma and Rajnigandha Pearls spread goodness

Watch the film conceptualised by L&K Saatchi & Saatchi here

13 hours ago

Battlegrounds Mobile India spreads responsible ...

Watch the film conceptualised by DDB Mudra here