Updated: Creativeland Asia bags two verticals of Godrej

Creativeland Asia has added two verticals of Godrej to its kitty - these would be of Godrej hair colour and an air freshener.

Ogilvy & Mather was the incumbent agency for Godrej hair colour, while the air freshener, which will be for cars and homes, is a fresh launch in the Indian market.

Commenting on the win, Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, said, “Godrej is one of India’s most trusted and prestigious brands, and it gives me great pleasure to see them place an immense faith in Creativeland Asia. I am also excited about the opportunity to launch their new product line. We are looking ahead to this partnership and are certain that our work culture and beliefs will match the unsurpassed legacy of brand Godrej.”