Arati Rao
Oct 13, 2011

Updated: Creativeland Asia bags two verticals of Godrej

The agency has won the creative mandate of Godrej hair colour and a new product line

Updated: Creativeland Asia bags two verticals of Godrej

Creativeland Asia has added two verticals of Godrej to its kitty - these would be of Godrej hair colour and an air freshener.

Ogilvy & Mather was the incumbent agency for Godrej hair colour, while the air freshener, which will be for cars and homes, is a fresh launch in the Indian market.

Commenting on the win, Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, said, “Godrej is one of India’s most trusted and prestigious brands, and it gives me great pleasure to see them place an immense faith in Creativeland Asia. I am also excited about the opportunity to launch their new product line. We are looking ahead to this partnership and are certain that our work culture and beliefs will match the unsurpassed legacy of brand Godrej.”


Campaign India

Related Articles

Just Published

20 hours ago

Deepika Padukone grooves to 'Auva Auva' for Levi's, ...

Watch the film conceptualised by Spring Marketing Capital here

21 hours ago

Sony Music appoints Sangeetha Aiyer as director of ...

Moves from NBCUniversal India where she was head of marketing

22 hours ago

New Government guidelines to hold social media and ...

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

22 hours ago

Narendra Modi, Virat Kohli and Rahul Gandhi lead ...

Social media analytics firm Twitteet released its analytics for January 2021