Campaign India Team
Feb 19, 2018

Unmetric Engagement Meter: Twitter top 20 (1-10 February)

Posts from Durex, Cadbury Dairy Milk Silk, Paytm Mall and more...

Unmetric Engagement Meter: Twitter top 20 (1-10 February)

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.  

The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
 
For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Twitter basis the Unmetric Engagement Score.  
 
These are the ones at the top on the basis of retweets, from over a thousand with an engagement score of 1000, from 1-10 February. 
 
Durex India
Retweet count: 7,928
Favourite count: 5,220
 
Cadbury Dairy Milk Silk
Retweet count: 20,050
Favourite count: 1,665
 
Paytm Mall
Retweet count: 760
Favourite count: 1,452
 
Google India
Retweet count: 9,623
Favourite count: 1,283
 
Air Vistara
Retweet count: 21,759
Favourite count: 1,138
 
OPPO India
Retweet count: 1,246
Favourite count: 1,082
 
Motorola India
Retweet count: 9,698
Favourite count: 874
 
Samsung Mobile India New
Retweet count: 993
Favourite count: 727
 
Redmi India
Retweet count: 2,215
Favourite count: 667
 
Hyundai India
Retweet count: 4,905
Favourite count: 623
 
Big Bazaar
Retweet count: 147
Favourite count: 491
ICICI Pru Life
Retweet count: 3,465
Favourite count: 477
Hero MotoCorp
Retweet count: 6,445
Favourite count: 474
Renault India
Retweet count: 5,096
Favourite count: 431
Honor India
Retweet count: 780
Favourite count: 403
 
BMW India
Retweet count: 550
Favourite count: 397
 
Unocoin
Retweet count: 1,038
Favourite count: 396
Fujifilm India
Retweet count: 316
Favourite count: 344
Kult
Retweet count: 311
Favourite count: 338
Taj Mahal Hotel New Delhi
Retweet count: 722
Favourite count: 332
Source:
Campaign India

Related Articles

Just Published

1 day ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.