The United Nations Development Programme (UNDP) has launched #ClimateCounts, a global campaign that highlights 30 verified climate facts through visual-led storytelling. The initiative aims to counter widespread online misinformation and bring evidence-based climate data into everyday public conversation, making climate change more immediate and personally relevant.
The campaign aligns with UNDP’s broader efforts to mobilise communities as global leaders convene at the COP 30 Climate Conference in Belem, Brazil, held from 10 to 21 November. The timing also coincides with the tenth anniversary of the Paris Agreement, marking a decade of collective commitments to climate action.
In India, the campaign showcases one of the country’s significant achievements: 50 per cent of installed electricity capacity now comes from non-fossil fuel sources. The statistic reflects India’s ongoing shift toward cleaner energy and its emerging leadership within the Global South on climate initiatives.
Dr Angela Lusigi, resident representative, UNDP India, said #ClimateCounts demonstrates that progress is possible when action is grounded in science. She noted that India’s transition in the power sector illustrates the impact of aligning ambition with implementation, and emphasised the campaign’s role in encouraging informed decision-making among individuals and communities.
Globally, UNDP will collaborate with its Goodwill Ambassadors and youth climate champions to amplify the climate facts and motivate public engagement. In India, the initiative is supported by UNDP’s national SDG advocate Bhumi Pednekar and youth climate champion Prajakta Koli, who will help extend the campaign’s reach.
#ClimateCounts will initially be available in English, French, Spanish and Portuguese, with additional languages to follow. The campaign intends to close information gaps, strengthen climate literacy and inspire collective action.
The initiative builds on UNDP’s wider climate portfolio under the Climate Promise, which supports more than 140 countries with over US$2.45 billion in grant financing. In India, where UNDP manages more than US$200 million in grant-funded climate and disaster risk reduction programmes, the organisation works with government ministries, the private sector, philanthropic foundations and civil society to drive climate-resilient development.
