Olivia Parker
Mar 06, 2019

Uncertain or "wrong" metrics ruffling the finance-marketing marriage

Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.

L-R: Anne-Gaelle Gonet, Shufen Goh, Dominique Touchaud, Kyoko Matsushita and Campaign's Robert Sawatzky at Campaign360

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