ZenithOptimedia has bagged the media mandate for Truecaller after a multi-agency pitch. The agency will handle media planning and buying, which includes digital and OOH duties.
Kari Krishnamurthy, VP - growth and partnerships, Asia, and country manager, India, Truecaller, said, “Truecaller has witnessed an accelerated growth in India, especially in the tier 1 markets. We were looking for media partners who have a deep understanding of the consumer internet space to help us establish strong media touch points in the tier 2 and 3 markets. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”
Hari Krishnan, managing director, ZenithOptimedia, said, "This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Truecaller."