Campaign India Team
Aug 25, 2015

Truecaller assigns media duties to ZenithOptimedia

Account won following multi-agency pitch

Truecaller assigns media duties to ZenithOptimedia
ZenithOptimedia has bagged the media mandate for Truecaller after a multi-agency pitch. The agency will handle media planning and buying, which includes digital and OOH duties. 
 
Kari Krishnamurthy, VP - growth and partnerships, Asia, and country manager, India, Truecaller, said, “Truecaller has witnessed an accelerated growth in India, especially in the tier 1 markets. We were looking for media partners who have a deep understanding of the consumer internet space to help us establish strong media touch points in the tier 2 and 3 markets. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”
 
Hari Krishnan, managing director, ZenithOptimedia, said, "This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Truecaller."
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

1 day ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

1 day ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

2 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.