Campaign India Team
Dec 16, 2015

ZenithOptimedia bags HomeShop18's media duties

Account won following multi-agency pitch

ZenithOptimedia bags HomeShop18's media duties
ZenithOptimedia has won the media planning and buying mandate of HomeShop18 following a multi-agency pitch.
 
Hari Krishnan, managing director, ZenithOptimedia India, said, "There are millions of homes that consume content through television, but may not have access to the internet. Home shopping will continue to deliver in mass reach and volume sales, as the cable and satellite footprint expands in the country. HomeShop18 pioneered the concept of shopping from home in India, and made consumers aware of the comfort attached to it. It is a matter of great pride for us, to be partnering with them."
 
Vikrant Khanna, chief operating officer, Homeshop18, said, "HomeShop18 has a diverse customer base with a fairly expansive reach through the television channel as well as its web and mobile presence. To reach out to our customers across the country, ZenithOptimedia seemed like an obvious choice based on their trenchant understanding of the Indian market and the ability to tap the burgeoning home shopping segment. We look forward to a rewarding partnership with them."
 
HomeShop18 sells to customers via the web, TV and mobile.
Source:
Campaign India

Related Articles

Just Published

13 hours ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

13 hours ago

Ogilvy’s Ricardos Vaz: 14 years in, but still ...

CREATIVE SPARKS: The agency’s senior creative director is a masterful storyteller, blending sharp strategy, emotional depth, and fearless creativity to craft campaigns that leave a lasting impact.

14 hours ago

JioHotstar, Nielsen to collaboratively offer ...

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through this partnership.

16 hours ago

Sprite’s ‘Thand Rakh’ campaign serves chill with a ...

With humour and fizz, its latest campaign turns everyday chaos into refreshingly cool moments, keeping Gen Z effortlessly chilled.