truecaller
Truecaller launches ‘The State of Trust and Attention’ report at AOY 2025
New study maps how India’s urban users engage in high-intent, trust-driven attention moments.
Truecaller rolls out ad measurement suite to quantify 'trust' and attention
Truecaller has launched a new advertising measurement suite dubbed ‘ROI of Trust’ aimed at helping brands assess the real-world impact of campaigns running on its platform.
Truecaller pitches AI edge in precision marketing race
With adVantage, it enters the AI-driven targeting fray, promising smarter, privacy-safe engagement for brands amid rising demand for relevance.
Truecaller appoints Ketan Bharati, Ashwani Sinha and Raj Mukherjee
Bharati moves from Mindshare, Sinha from Ogilvy, Mukherjee joins from Unacademy, whereas Manan Shah handed a new role
Truecaller appoints Genesis BCW for its public relations duties
Account won post a multi-agency pitch
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Creative critique from a gender lens: 7-11 February
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
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