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Unmetric Engagement Meter: Twitter top 10 (11-20 January)

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1 day ago

Campaign India Team

Unmetric Engagement Meter: Twitter top 10 (11-20 January)

Posts from Amazon, Samsung Mobile, ICICI Lombard GIC and more...

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Unmetric Engagement Meter: Facebook top 10 (1-10 January)

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2 days ago

Campaign India Team

Unmetric Engagement Meter: Facebook top 10 (1-10 January)

Posts from Haldirams Nagpur, Club Mahindra, Himalaya Hair Care and more...

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Facebook rethinks plan to insert ads into WhatsApp

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3 days ago

Omar Oakes

Facebook rethinks plan to insert ads into WhatsApp

Team tasked with integrating advertising into app has reportedly disbanded.

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Adtech fuels M&A deals in 2019 as holding companies hit the brakes

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Jan 16, 2020

Jennifer Small

Adtech fuels M&A deals in 2019 as holding companies hit the brakes

Dentsu once again topped the list, but its total of 12 was far below the 34 it made in 2018, says Results International.

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Unmetric Engagement Meter: Twitter top 10 (1-10 January)

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Jan 15, 2020

Campaign India Team

Unmetric Engagement Meter: Twitter top 10 (1-10 January)

Posts from Vivo, Amul, Lenovo and more...

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Opinion: Cyber coaxing - nudge strategies in the age of AI

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Jan 14, 2020

Amit Adarkar

Opinion: Cyber coaxing - nudge strategies in the age of AI

AI based nudges would be even more powerful levers to modify behaviour

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