Campaign India Team
Oct 07, 2025

Truecaller pitches AI edge in precision marketing race

With adVantage, it enters the AI-driven targeting fray, promising smarter, privacy-safe engagement for brands amid rising demand for relevance.

In pilot campaigns, adVantage reached over 200 million users and drove up to a 50% increase in click-through rates. Image source: Truecaller.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

23 minutes ago

Redundancy is a business decision. Here’s how to ...

As layoffs reshape the creative industry, Dean Connelly shares a practical roadmap for how talent can reset, reposition, and get hired in 2026.

1 hour ago

Creators aren't the destination; they're often a ...

As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.

2 hours ago

Gut only tells half the story

Brands rely on advertising research for their PR strategy. But these insights are designed for creative messaging, not behavioural or cultural context.

20 hours ago

Numero Uno charts a renewed path after operational ...

Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.