Tilt Brand Solutions gets Mandar Gore as senior director - strategy

Moves from Sideways Consulting

Feb 08, 2021 07:03:00 AM | Article | Campaign India Team Share - Share to Facebook

Mandar Gore

Tilt Brand Solutions has appointed Mandar Gore as senior director – strategy. Gore moves from Sideways Consulting where he was lead strategy consultant. He will report to Paul Dueman, chief strategy officer, Tilt.
 
Paul said, "We are really excited to have Mandar lead and drive 'full-brained thinking' at Tilt – the philosophy and approach that drives strategic planning at Tilt. The expertise that he brings on board, especially on culture and consumption anthropology, coupled with his rich experience on brand communication strategy and design thinking adds further heft to our strategy team. Strategists at Tilt across digital, data, social, search, ORM, brand building and comms planning will all now be led by Mandar.”
 
Gore said, “I am thrilled to be part of, and further contribute to what the strategy team at Tilt is doing. I am a big believer in Tilt's FBT framework, and what it can unlock for ambitious brands and businesses. This is exactly the kind of strategic rigour that every brand needs, to be able to win in today's hyper competitive and highly fragmented market place.”
 
In a career spanning 16 years, he has also worked with FCB and Ogilvy. 
 

RELATED ARTICLES

Rashmika Mandanna gets a Plum skincare routine for her pimply life

10 months ago| video

Rashmika Mandanna gets a Plum skincare routine for her pimply life
GoDaddy gets small businesses to click with large audiences

11 months ago| video

GoDaddy gets small businesses to click with large audiences
Livspace makes working in office possible from home

1 year ago| video

Livspace makes working in office possible from home