Campaign India Team
May 28, 2008

Tiger launches in India with 'Translate'

Asia Pacific Breweries' Tiger Beer has chosen to mark their entry into India through the launch of their global initiative Translate, a platform for musicians and artists to come together. Translate was launched globally in 2006 by Asia Pacific Breweries as a platform to showcase emerging Asian art. In India, Tiger is relying largely on efforts like Translate, besides radio and outdoor as a part of their marketing strategy for now.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

1 hour ago

Gerety Awards signal shift from AI hype to human craft

The four campaigns rewarded with a Grand Prix this year are Senna’s Cut, Never Just a Period, The Final Copy of Ilon Specht and Price Packs.

2 hours ago

Google to face ‘modest’ EU antitrust fine over ...

EU goes soft on big tech as it is no longer expected to hand out heavy fines, and instead favour ending anti-competitive practices, according to a report.

2 hours ago

WPP Media global growth strategist Shaun Frazao departs

The head of data and technology, global growth, exits the business after seven years.

2 hours ago

Martin Sorrell defends Dentsu's potential divesture ...

On a visit to Singapore, Sorrell further dismissed MSQ merger chatter, arguing his own battered company is built for the moment.