Matthew Miller is Campaign Asia-Pacific's online editor. Based in Hong Kong, he has been with Campaign since 2012. Prior to that he spent many years in high-tech journalism, and a few in healthcare marketing, in the US and Hong Kong.
We list 10 campaigns that earned our derision.
Newly appointed Apac CEO Michel de Rijk shares the company's strategy in the region
Spend huge money to be an Olympic sponsor, or try to hijack the event? What if a contingent from MullenLowe told you there is a better way?
The brand deserves praise, but more for making a smart marketing decision than for taking a stand on a hot-button issue.
In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.
APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.
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