Advertising In-Depth
Vinita Bhatia
Nov 12, 2024

From ads to experiences: How experiential marketing is shaping brand-consumer relationships

It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.

Adidas’ ‘Create your own game’ campaign improved customer retention by 34% by collecting qualitative data through attendee surveys and facial recognition.

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