experiential marketing
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We Are Expecting campaign anchors AllThingsBaby’s Mumbai launch
The company marked its Mumbai flagship opening with an experiential campaign designed to mirror the emotional journey of modern parenthood.
Can designing emotional interactions shift behaviour? Envelop says, yes
As Indian brands move from spectacle to substance, the agency’s founder Jai Sharma explains how experiential design is becoming measurable strategy and why emotion now defines marketing effectiveness.
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Safe is passé, risk-taking is in
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
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Not just a pour: The currency fuelling India’s alcobev boom
The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.
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Lenovo shifts from awareness to experience to sell enterprise AI
INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.
Amazon’s Beautyverse blends content, commerce and cart nudges
With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.
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