Probing into serious horology, Titan plans to balance engineering credibility with storytelling to compete with global players
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Three networks pitching for global Adidas account
WPP’s EssenceMediacom is the incumbent on the account.
Google to retire Dynamic Search Ads in favour of AI Max
Users of several legacy search tools will be automatically upgraded to AI Max by the end of September.
Havas Media Network India appoints Archana Aggarwal as chief growth officer
She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving consumer behaviour.
Omnicom Advertising assembles Asia leadership team to strengthen regional integration
S Subramanyeswar (Subbu) takes on expanded mandate as chief knowledge officer, in addition to his role as chief strategy officer of Omnicom Advertising India.
Pinterest’s Coachella strategy: Prioritising presence over pixels
A phone-free activation with E.l.f. Cosmetics taps Gen Z’s growing appetite to unplug.
Digital has changed what gets measured and what gets optimised: WARC study
In a market with a long tradition of building loved brands, effectiveness is increasingly defined by immediate, measurable impact.
Publicis Groupe India appoints Diwaker Chandani to lead Influential rollout
With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more measurable outcomes.
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