experiential marketing

May 11, 2016

Cheil ropes in Samrat Das Gupta to head experiential marketing

Was VP and business head at Grey India prior

Nov 23, 2015

Maxus appoints Vidur Patney to head experiential, Pooja Verma for ESP

Patney moves from Globox Media; Verma’s last assignment was with Make-A-Wish Foundation Singapore

Oct 24, 2013

OOH player Laqshya looks to ‘Connect’ with experiential arm

To launch creative vertical by end of 2013

Jan 18, 2011

Mindshare India: 5 areas Media Agencies should focus on in 2011

R Gowthaman, leader, South Asia, Mindshare, has seen media independents from the time the phrase was born in India. Here, he shares with readers, his areas of focus for 2011

May 06, 2010

Ranjeev Vij returns to BBDO India to head Proximity

BBDO India, the youngest agency of BBDO Worldwide and the Omnicom group, has announced the launch of Proximity - to meet the integrated and interactive marketing needs of its rapidly expanding client base in India.The new division of BBDO India will be led by Ranjeev Vij, who returns to BBDO after a gap of eight months.Proximity India has been established to provide expert communication insights, ideas and creative marketing initiatives that are designed to change individual consumer behavior.