Opinion
Amisha Gulati
Nov 15, 2024

Experiential marketing cuts through ad fatigue to captivate consumers

Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.

In 2019, Reebok organised the 'Laser Maze Challenge' experiential marketing activation to launch its new store at Delhi's Ambience Mall.

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